Latina Powerhouse is an annual initiative celebrating the most influential, empowering, and inspiring Latinas. Cepeda-Brown documents the proof in the old photos she archives for Nueva Yorkinos, which are mostly submissions she receives from Latines. Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links. She advised me that no matter what I was wearing or the situation, it would instantly make me look good and people would notice me.

Cristina Mora: When we’re talking about sort of US Latino understandings there’s a way in which sort of the ideas of Latin America filter into the way we live our lives here.But the rest she keeps relatively pared back: a signature look she describes as “classic and simple with an elevated 2020 twist,” which involves matching her blush and lip color and filling in her brows as much as she can.

As soon as I began showing any signs of puberty, I remember my grandmother telling me …'aye Niña te tienes que poner crema en esa cara y especialmente en el cuello por que te vas a ver como un pavo antes de los 40! My parents were completely surprised when I came home from boarding school and wanted to eat rice and beans, plantains, jerk chicken, and oxtail. There’s a lot of interesting vocabulary policing that happens within the community when it comes to the use of Latinx. They just put their flavor on it, like a little twist on the aloe vera plant that they would smear on you, or the tea they would make you drink for your tummy ache while they recited a certain prayer. Liz Alarcón: And let’s not forget that machismo has played a role in defining Latina beauty standards as well.She would take a raw egg, avocado, mayonnaise, and olive oil, and mix it together to create a conditioning mask for my hair. Her Afro-Indigenous mom taught her about natural and inner beauty, and now Walker influences her mom to lean into natural hair.