You’re probably like most, and don’t care all that much about Jay Z’s “Champagne” or Nikki Minaj’s wine. After realizing he had a nose for quality alcohol, as Forbes tells it, Hocking launched the award-winning DeLeón tequila and then sold it off. I was pleased to see that it wasn’t a complete marketing ploy, and actually did possess an enjoyable quality. Virginia Is For Rappers: Brent Hocking, creator of Virginia Black whiskey, poses with Drake at the .

The finish is too short, but you’re left feeling like you’ve sipped a real bourbon and not a rapper’s knockoff.To be a bourbon, a whiskey must also be "unadulterated," which means no coloring or flavors can be added.

Drake’s brand came out as the worst value liquor, closely followed by Brett Ratner’s The Hilhaven Lodge whiskey and David Bickham’s Haig Club “Clubman” single grain scotch whiskey. It’s not uncommon for an artist to attach their name to a liquor brand; it’s been done dozens of times. A collaboration between world renowned, platinum selling recording artist Drake and luxury spirits veteran Brent Hocking; the only three-time winner of the illustrious “Spirit of the Year” award. But if you want to do this right—and you’ve seen what works and what doesn’t work in celebrity liquor—you’re going to have to be all in. the study analyzed the average cost of 85 celebrity wines and liquors, then compared it to their average ratings using Vivino for wine and Distiller for liquor.The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.

Drake and his father Dennis Graham appeared in two advertisements for Virginia Black (via Stereogum).He bought a stake in the company, and Hocking said Drake wouldn't have been allowed to attach his name to the brand if he hadn't. Perfect Serve – Virginia Black Whiskey is best served neat to enjoy its complexity and flavours, or with a couple of ice cubes for a more refreshing edge. Virginia Black is a rye-heavy blend of two, three, and four-year-old bourbons that should appeal to people who don't drink bourbon (via Caskers). After selling his Casamigos tequila in 2017, George Clooney suggested he didn't need to make a paycheck as an actor anymore.