If you want to treat yourself, or a loved one, to some festive indulgence, we’ve started rounding up the best expensive calendars as part of our luxury advent calendar 2023 guide Explore Alternatives: Consider exploring alternatives, such as other beauty advent calendars or nail care collections from different brands, to ensure you have a delightful holiday countdown experience. Summary

The calendar went on general sale on 27 September and you can find out more about what’s inside the 2023 Liberty Advent Calendar here. The best beauty Advent calendars include a mix of products that come in mini and full sizes, which will build upon a pre-existing beauty arsenal of your go-to products with some newness. Department stores will often share various brands in their Advent calendars, while brand-exclusive calendars will include different items from their collections.Exclusive Releases: At times, Costco has featured exclusive releases of the Essie Advent Calendar, adding an extra layer of allure for consumers. These exclusive releases often come with a curated selection of Essie’s finest products, providing consumers with an added incentive to choose Costco as their holiday beauty destination. A Tradition of Surprise: The Essie Advent Calendar’s annual appearance at Costco has, in a way, become a tradition marked by surprise and anticipation. Rather than laying out all the details well in advance, both Costco and Essie understand the power of surprise and delight. By keeping official statements and announcements limited, they allow consumers to embark on a journey of discovery when the holiday season arrives. Value for Money: Customers frequently highlight the value for money that the Essie Advent Calendar represents. The combination of premium beauty products and the thrill of discovery is seen as a cost-effective way to enjoy high-quality cosmetics.

While Shafer’s children prefer chocolate Advent calendars, he believes that the top-performing beauty Advent calendars cater to a wide variety of shoppers and blend products across categories—cosmetics, skincare, and fragrance. "I like the one from Diptyque, which has a mix of scent and skincare,” he shares. Market Competition: The competitive landscape of the beauty and cosmetic industry also exerts an influence. Costco, as a retailer, keeps a watchful eye on the strategies and offerings of competitors. The presence or absence of the Essie Advent Calendar in the product portfolios of other retailers may prompt Costco to make decisions that cater to its members’ preferences and expectations. Beauty Unveiled Daily: The Essie Advent Calendar encapsulates the magic of the holiday season in miniature. Every day leading up to the big celebration, consumers get to unveil a new beauty treat, much like opening a daily present. It’s this element of surprise and daily pampering that makes it alluring. Consumers anticipate not just a singular gift but a collection of Essie’s finest products that will keep them looking and feeling their best throughout the holiday season.

Consumer Expectations

A Focus on Festive Decor: Beyond just the products, Costco places a strong emphasis on festive decor. The retailer’s holiday displays, both in-store and online, create a magical atmosphere that transports shoppers into the holiday spirit. This attention to detail and ambiance not only enhances the shopping experience but also reinforces the emotional connection consumers have with the holiday season.