Some of the information on economics was potentially confusing, as it went more in-depth than I would imagine an introductory business text to go. I am rearranging some of the chapters to make some common concepts, like control and financial measures, be presented closer together. Well-organized. I liked the final chapter that focused on business careers. Would potential consider teaching topic this Week 1. This text is not culturally insensitive. I would even encourage the use of recent social or political examples to show how they are impacting the business realm (i.e. COVID-19). The organization was well thought out and aligned with the design of an introduction to business course well. There was little need to skip around during the semester which can cause students confusion.

This textbook covers a lot of material, which is great for an introductory course! I do wish there was more information on the various sections within a business plan though. This text serves as an introductory text for business. With that said, there’s not too many areas, as far as foundational principles are concerned, that become “out of date”. However, the structure of the book is such that updating areas would be easy to implement. For an “Intro” book, all and all very through and comprehensive book covering the basic fundamentals of the business world.Chapter 12 are the most popular to the sales and marketing students. I would recommend using the term “consumer persona” as a tool for market segmentation summarized in the chapter. To help be consistent with the “4 P’s of Marketing” make the connection with the previous chapter’s LO. “Promotion and Distribution (aka ‘Place’)”. The general concepts of business don't change very much over time. The case studies and examples are constantly changing. There is always the next big thing as well. The textbook does a good job of keeping the information basic and evergreen. I ask the students to provide more up to date examples and talk about the latest trends. The text gives professors information, tips, case studies, in-text videos, ethics activities, and other experiential activities needed for an interesting, informative and lively course. The materials were enough to keep my 3-hour class fully engaged with various activities that tied into the concepts for each chapter. The students enjoyed using the text because of the easy-to-read layout, the easy online navigation, and most of all students appreciated the fact that the text was free. The information in the textbook was accurate and reviewed my a large number of professionals as referenced at the beginning of the textbook. The information utilized a fact presenting format that steers clear of unbiased content.

The text and associated instructor materials are of very high quality appearance. The images, and videos are excellent. As with most texts, a few hyperlinks no longer work, but that is a teachable moment for students as well! Each chapter contains a “key terms” section where terms from each chapter are defined. Further, this text is written in a way that flows well and is easily understandable to the lay person. I very much like the way the book is designed. It's definitely small, workable sections, with the exception of one chapter which covers planning, control and decision-making, which could have been at least a couple of smaller chapters.

Financing Small Business Activities” could revisit product lifecycle to align sales with appropriate funding options. Meaning early phase startups are usually not strong candidates for traditional bank loans. Definitely include/expand crowdfunding/crowdsourcing for startups. Every chapter in this textbook contained additional ethics assignments that help incorporate diversity and different dilemmas that businesses have faced over the years. These assignments along with examples in the textbook help to create a more inclusive learning experience for students.

The clarity of the text is clear, concise, and well suited for early college use. Students will learn new terminology throughout each chapter, with definitions and a glossary at the end of each chapter. The textbook uses a consistent and clear format. The terminology and framework are appropriate for an introductory level course. The examples and case studies used are relevant to today's business concerns. Real world companies and business products are examined. The "Hot Links" add additional relevant resources.All of the information presented appears to be consistent with what I've found in other sources and as is understood by today's business community. One of my favorite chapters in the book. This chapter both transcends and reinforces other learning objectives throughout the book.