Although the American Coty Corporation bought Bourjois in 2014, the TM still adheres to the traditions established a century and a half ago. New items appear on the shelves in an updated design or composition every season to make women customers even more appealing. The team members come up with new shades or provide textures that are as comfortable as possible for everyday use. The company's contemporary concept and inspiration created a brush for loose cosmetics that made working with bright pigments easier and prevented over-use. The clamour surrounding the Healthy Mix foundation and concealer range is well justified, for a start. Where high street complexion products can be hard to get right, this range is just-so: coverage is generous but lightweight, finishes are luminous and flattering, and textures are easy to build. So sophisticated are these formulas, it was once rumoured that the brand shared recipes with another, more premium French cosmetics brand (not true, as it turns out, but we could easily have believed it!). Joseph-Flbert Ponsin was a Frenchman who used to work as a stage actor. Initially, the man was engaged in creating cosmetics, which Parisian actors used for performances. One of the first goods invented by Ponsin was dry blushes. In the second half of the 19th century, such decorative cosmetics did not exist. Entirely naturally, this development created a furore. The manufacturer focuses customers' attention on the fact that beauty is a game. It would be best if you took it easy to create a new image and to highlight accents, rather than sacrificing your individuality for fashion. The company's product lines are full of tools that help create that famous French beauty look and accentuate their individuality.

The French company Bourjois has almost 160 years of history and is headquartered in Paris. The brand creates decorative cosmetics, skincare treatments, and perfumes. Many customers consider the company's products an example of a perfect combination of affordable price and high quality. created a double-sided mascara that creates extra volume in the lashes through a white silicone base; The label has always been fascinated by the beauty and sophistication of Parisian women. While TM initially developed its goods towards the middle of the 20th century, it was inspired by independent, self-sufficient women. Its advertising posters always portrayed beautiful, stylish, and seductive French females. Bourjois have upheld this concept until now. The most iconic beauty solutions, which ensured the worldwide popularity of the TM, were found in foundations and blushes. Girls and women of various ages repeatedly noted that these products made them Bourjois fans. However, this is not the company's only positive influence on the development of the beauty industry as a whole. Development history of the French brand Bourjois Its popularity came down to the brands’ formulations, which offered high end quality at high street prices, and was no doubt fuelled further by the rumour that Bourjois’ products were made in the same factory as Chanel.