Some shoppers will be looking to make their big nights in more substantial with the inclusion of an evening meal. Pre-pandemic data shows 60% of meals were cooked at home, says Jose Alves, senior brand manager for Old El Paso. She says CCEP’s Schweppes brand has increased in value by almost one-third over the past year, with a portfolio including Schweppes Classic Tonic, Schweppes Slimline Tonic and Schweppes Lemonade.

One Pound Sweets takes pride in offering the best prices for Golden Wonder Awesome Oinks x4 in the market. Our commitment to affordability ensures that customers can get their hands on Golden Wonder Awesome Oinks x4 without breaking the bank. With competitive pricing and regular discounts, One Pound Sweets provides exceptional value, making it a cost-effective choice for those seeking Golden Wonder Awesome Oinks x4. Golden Wonder cheese and onion, bacon and steak flavoured crisps are all vegetarian. Bacon contains wheat so is NOT gluten free. The other flavours do not contain wheat ingredients but are NOT listed as gluten free. Bacon does not contain milk, however it is NOT listed as dairy free or vegan. Both cheese and onion and steak flavours contain milk, so NEITHER are dairy free or vegan. She advises retailers to pair ice-cream with other big night in categories and to make their ice-cream fixture more prominent. “Visibility is key for ice-cream, so make sure shoppers know where your freezer is and display branded POS.” The trend for larger formats was also visible in the soft drinks category. The big night in opportunity helped grow soft drink occasions by 15%, says Phil Sanders, out-of-home commercial director at Britvic, leading to a shift away from impulse formats to larger bottles.

Pasty

Markowski says beer is a big night in staple, but recent consumer trends reveal a preference for more-premium serves. Premiumisation has helped boost the popularity of the big night in compared with other at-home occasions, even as the on-trade re-opens. Mexican products have seen 24% growth in the last year, with meal kits and components such as tortillas driving this growth. Alves adds that while meal kits have traditionally been the stronghold of the category, 22% of shoppers will only buy the individual components.

Alongside premium meals, shoppers will also be looking out for premium treats to round off a summer’s evening. Ice-cream is a fantastic all-rounder and the ideal treat to enjoy during a summer big night in, says Frances Booth, category marketing manager at Lotus Bakeries.

Ice-cream is the perfect convenient treat, offers a lot of variety and is an affordable way to have a little moment of enjoyment, whatever the weather or occasion.”