Paul Fallon, Category Lead at Jacobs Douwe Egberts, comments: “We are excited to launch our new flavour variant, Kenco Brazil 100% Arabica, to our popular Kenco Origins portfolio. We’ve tapped into an authentic origins flavour profile to provide consumers a sense of indulgence and premium quality, in the comfort of their own home.” Within the ‘total coffee’ category, Origins’ signature coffee holds growing shares and has accelerated growth in the past year (+16% RSV vs. LY) [1]. Origins blends extend the price ladder within pure soluble, driving premiumisation within the category, and driving category value (+22% vs. Non-Origins price per cup) [2].

Kenco Our Story | Kenco

I recently had the pleasure of trying Kenco Origins Brazilian Instant Coffee, and I must say, it has become an absolute favourite in my daily routine. As a coffee enthusiast, I'm always on the lookout for exceptional coffee, and Kenco Origins Brazilian did not disappoint. Brewing this instant coffee is a breeze. It dissolves effortlessly in hot water, creating a smooth and well-balanced cup of coffee. The flavor is where it truly shines – it's bold and robust, with a delightful hint of nuttiness and subtle fruity undertones. It's evident that the beans have been carefully sourced from Brazil, resulting in a coffee that's both satisfying and flavourful.