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Notes on Book Design

Notes on Book Design

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Derek Birdsall has been a graphic designer since 1934. His passion for art and design rooted from his grandfather and a fountain-pen fetishist. He is also passionate about papers and several writing instruments. Designs Monty Python book for a fee comprising temporary membership of the comedy group and 1/7 of the royalties

I was not taught book design," Derek Birdsall states in the preface to his entertaining and idiosyncratic Notes on Book Design; "this book plots a learning curve of my experience and purpose--which is quite simply the decent setting of type and the intelligent layout of text and pictures based on a rigorous study of content." It was here he began to develop his skills as a typographer and book designer and was hugely influenced by the typographer Anthony Froshaug.Karel Martens stopped working for the SUN in 1981. His fiery editor Boekraad left a little later, and in 1986 was launched as a critic and theorist of graphic design with a remarkably through and penetrating essay on the SUN and Martens. Since then Martens has worked in the cultural sector: stamps and booklets for the PTT, exhibition catalogues, and books, but without any consistent engagement with a publishing house. Until he became the designer of the architectural journal Oase. The design trends that we enjoy today, those typesets and fonts we choose from, were once pioneered by radical designers who dared to start something new and make a difference. These creative thinkers put their ideas into tangible projects and shaped the world of design into what it is today. He was assigned to the army printing unit. To his dismay, on arrival he discovered the unit was now bereft of equipment due to the Suez crisis. He was concerned that he might be e e drafted off to something more physically taxing, but his commanding officer asked him if he was capable of drawing up plans. Despite having never done this, Birdsall said yes, he could. Derek designed a cover for Roald Dahl’s collection of short stories Someone Like You, published in 1953. This would be the start of an illustrious career.

Carefully folded inside it is the original letter from Jean of the ‘Butterfly’ people, it’s masthead adorned by the company logo – a striking illustration of a ‘Camberwell Beauty’. Peter Saville’s works were more focused on fashion, arts, music and graphic designs. He started working at Factory Records in the later parts of 1970s. Birdsall was born in Wakefield, Yorkshire, in 1934 and attended The King's School, Pontefract, Wakefield College of Art and Central School of Arts and Crafts in London. [1] "At Central, Birdsall came under the influence of Anthony Froshaug, who – alongside Herbert Spencer and Edward Wright – taught his students the difference between beautiful lettering and typography proper, with its pre-eminent concerns of clarity, directness and, above all, textual legibility." [1] Birdsall failed to earn a diploma, however, and began his career in design in the late 1950s and early 1960s.Birdsall: ‘All of the corporations did films, wonderful art films that hardly related to their business. So we said that this was cheaper than film, and you could get it to all the top people in an envelope. That’s the great thing about books and magazines. You know if they’re going into the right hands … television is sprayed across everywhere.’ Wins the commission for a new edition of the Book of Common Worship, the book of liturgical forms and services belonging to the Church of England. Michael Marriott is a curator and famous product designer known for his modern ideas and concepts. Your furniture at home is probably patterned by his inventions and designs. His designs are known to use great materials with great functions. Sam Buxton’s works involve advanced materials and modern technology which is manifested on his foldable sculptures of electroluminesentfurniture. When I was at school, my (slightly hippy) parents helped turn a former churchinto a local communityarts centre.

The redesign was so successful that Facetti adopted variations of it for other Penguin series. For Penguin Classics, he introduced the use of an historic painting, invariably reflecting the themes of the book, to the covers and for Penguin Modern Poets, he commissioned a series of photograms by Peter Barrett, Roger Mayne and Alan Spain between 1962 and 1965. One of Facetti’s final projects before leaving Penguin in 1972 was to commission Derek Birdsall to redesign its education titles. By the early 1960s Penguin, once a pioneer in book design, had lost its edge. In 1961 the company appointed the Italian art director Germano Facetti, who had studied architecture in Milan and worked for Domus magazine there before moving to London to design for Olivetti, then renowned for its inventive approach to contemporary design, as its new head of design. In an era when London’s fledgling graphic design scene was invigorated by the emergence of talented Britons like Alan Fletcher, Colin Forbes and Derek Birdsall, and the arrival of the gifted US designers, such as Robert Brownjohn and Bob Gill, Facetti was charged with revitalising Penguin’s design tradition.Design is about inspiring, logical, freeing forms of thinking. John worries about what the point of design is. If someone is not getting it, there's something designers are not doing well enough. He is an absolute populist. His time at the RCA brought him face to face with the college’s pugnacious rector Jocelyn Stevens, who had just finished a bruising quarrel with Dumbar. Birdsall is characteristically sanguine about his two years there: ‘I’ve always enjoyed teaching and I loved my time there. I brought in a lot of good staff, but in the end I had a big row with Jocelyn. I didn’t think it was right that someone in his position should be so rude to someone in mine, so I left. If I wasn’t going to stand up to him, who was?’

Derek and I developed a story slate … but an ad hoc editorial board challenged every one of our ideas. Fortunately, I was well prepared. I described each proposed article and how it fitted structurally.’ The issue includes interviews with Marshall McLuhan, Studs Terkel and Marcel Marceau, but Vitiello says that what really ‘sold it’ to Mobil was their ideas for communication at a daily level, with resonant articles about British pubs, French cafés, Japanese baths and Italian passeggiate. In the same year, now 1957, Derek was offered a job at an advertising agency Crawfords, designing typography for them. Birdsall showed an early ability to draw and one of his strongest childhood recollections is of stationery shops full of pens and piles of trimmed paper. His grandfather was a clerk in the local chemical works, a respected figure who was an expert on writing instruments and who would use an agate (a semi-precious stone) to make up to ten perfect carbon copies of documents. After winning and completing a scholarship at the Central School of Art and Design in London he continued to freelance for printers, until one day National Service called. He spent two years serving in Cyprus, putting his skills to work for the Royal Army Ordinance Corps Printing Unit. Postmodernism, you say? Sounds like the kind of thing that would have been mercilessly lampooned in the ‘philosophers’ football match’ sketch. But some learned writers have dated the emergence of this form of cultural collaging to exactly the period in which the Bok was taking shape. David Harvey, for example, in his famous study The Condition of Postmodernity (1989) pinpoints 1972 as the moment when a ‘sea-change’ began to occur ‘in cultural as well as social-economic practices’. The Pythons’ penchant for pastiching, parodying, collaging and re-contextualising (most evident in the Bok) could all fit nicely into this theory. But then again, if the Pythons were postmodern, does that mean the Goons were, too? As Mr Gumby might say: ‘My brain hurts.’Jonathan Barnbrook is one of the United Kingdom’s most inspiring graphic designer of his time. He started the idea of graphic design in a country that is involved with its society and its elements. He incorporated commercialized community culture, the economy, international policies and even war in his works. He is known for his commercial and non-commercial work. His original ideas that display wit, social irony and political movements. It] need not be an arbitrary decision,’ he says. ‘The suitability of a typeface to the subject of the book is less important than to the nature of its text. Text that contains dates, dimensions, formulae or footnotes needs a face with good numerals, fractions and mathematical sorts. Here, a type with numerals smaller than the capitals, such as Bell and Joanna, works well.’ The joy of this book lies in the 50 examples of fine Birdsall books designed during a career which encompasses the sacred and the profane, from the Pirelli calendar to the new Anglican Book of Common Worship. There are some 360 scaled specimen spreads and covers in their original colours, including books on wine, chess, astronomy, architecture, glasshouses, art catalogues, and Monty Python.



  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
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