If you do like the sudsy effect of an SLS toothpaste, these are just some of the Sensodyne products that contain SLS: A few ingredients are added to Sensodyne toothpastes to give them a fresh, pleasant flavor and cover the taste of other ingredients. These include sorbitol, a natural sugar alcohol, and sodium saccharin, an artificial sweetener. Sensodyne Sensitivity and Gum– Designed to help with both sensitivity and gum problems. SODIUM FLUORIDE You can also find out more about the most common ingredients found in toothpastes, including the Sensodyne range. POTASSIUM NITRATE

Sensodyne Repair and Protect – Daily repair for sensitive teeth with twice daily brushing.* XANTHAN GUM A common humectant, glycerol helps retain moisture within the toothpaste to stop it from drying out and maintain a consistent, smooth texture that’s easy to squeeze out of the tube. 4,6 WHEN DOES IT START TO WORK: Sensodyne Deep Clean toothpaste provides sensitivity relief in as little as two weeks, with twice daily brushing, which improves with continued use. Sensodyne Extra Whitening – Sensitivity relief and a whiter smile. SODIUM LAURYL SULFATE (SLS)AND OTHER SURFACTANTS WHAT IS SENSODYNE DEEP CLEAN: It is a daily fluoride gel toothpaste, clinically proven to provide relief and ongoing effective protection against sensitivity*.A number of Sensodyne toothpastes contain pentasodium triphosphate, a form of sodium phosphate, which is an inactive ingredient for stain prevention and removal. These include: PROVIDED BENEFITS: Provides sensitivity relief, cavity protection, deep clean, foam boost technology and whitening benefits.

Sensodyne toothpastes contain one of these active ingredients that work to relieve tooth sensitivity with twice daily brushing: potassium nitrate or stannous fluoride. Hydrated silica is an abrasive that helps clean debris and staining off the surface of your teeth without damaging the enamel. 4 Hydrated silica is used in Sensodyne toothpastes. Sodium saccharin is also used in these toothpastes, as well as in Sensodyne Rapid Relief, Sensodyne Repair and Protect and Sensodyne Complete Protection. Sodium lauryl sulfate (SLS) is a common detergent (or surfactant) added to many toothpastes to make them foam. The suds help distribute the toothpaste evenly around the mouth and dissolve residue from the surface of your teeth. 4,5 Most Sensodyne toothpastes are SLS-free. Instead, other detergents such as sodium methyl cocoyl taurate and cocamidopropyl betaine are used.WHO IS IT FOR: Sensodyne Deep Clean toothpaste is suitable for adults and children over the age of 12 for tooth sensitivity relief, all the benefits of a regular fluoride toothpaste and a deep clean. Sorbitol is used in Sensodyne True White, Sensodyne Extra Whitening and the Sensodyne Pronamel range.

The advantage of these ingredients is that they give toothpaste a sweet taste without the need for cavity-causing sugar. 4 Like stannous fluroride, sodium fluoride strengthens teeth to help prevent tooth decay. It also helps to remineralize tooth enamel in the early stages of tooth decay. 3NO. 1 DENTIST RECOMMENDED BRAND FOR SENSITIVE TEETH: Dentists have been recommending Sensodyne for more than 10 years. Xanthan gum is a stabilizer and binding agent that ensures all the other ingredients in toothpaste stay evenly mixed together. 5, 6 Binding agents like this help to prevent the solid and liquid ingredients from separating in the tube. 6

Potassium nitrate is a mineral. It contains potassium ions which work to desensitize the nerve inside the tooth, helping to provide relief from sensitive tooth pain. 1,3Sensodyne toothpastes with stannous fluoride thus work like a shield to protect the exposed dentin (the soft, inner part of the tooth) and helps prevent sensitivity from occurring with twice daily brushing.