We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a news release. "As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations." Corn syrup is a food syrup that comes from corn starch. Manufacturers use it to provide shine and prevent crystallization in products. It's less sweet than table sugar. All of the available evidence, such as it is, would suggest that she was almost certainly not conspicuously wealthy. She was comfortable enough to give to her church and do missionary work, but so were plenty of other people of ordinary means. As for the "lifetime contract," that was a big part of the promotion of Aunt Jemima. You see the same language in the ads – that a milling company in Chicago brought Aunt Jemima north and gave her a lifetime contract, and even paid her in gold. I have never found nor to expect to find proof of a contract, and again, I can't prove a negative. But I do think you have to put that claim in context with a long-running ad campaign that mixed myth and reality, and people real and imagined.

Armstrong, Rebecca (August 11, 2020). "Luray Town Council Censures Mayor Over 'Aunt Jemima' Post". Daily News-Record. Archived from the original on September 27, 2020.Berry, Karin D. (September 2, 1991). "Aunt Jemima Tribute Falls Flat as Pancake". The Plain Dealer. Descendants of Lillian Richard, who portrayed Aunt Jemima alongside 11 brand ambassadors starting in 1925, claimed that the company decided to rename the brand without consulting the families of the women who brought the character to life, according to WBUR. Ads such as this one, linking Aunt Jemima to the fictional South of the Lost Cause, made the product name reviled and insulting. Wikimedia The last ingredients consist of preservatives, flavoring, and coloring. Food coloring and salt have an indefinite shelf life. Salt—in particular—is toxic to microbes. Radio host Calls Rice 'Aunt Jemima' ". NBC News. Associated Press. November 19, 2004. Archived from the original on September 24, 2020.

In 1888, St. Joseph Gazette editor Chris L. Rutt and his friend Charles G. Underwood bought a small flour mill at 214 North 2nd St. in St. Joseph, Missouri. [10] Rutt and Underwood's "Pearl Milling Company" produced a range of milled products (such as wheat flour and cornmeal) using a pearl milling process. [11] Facing a glutted flour market, after a year of experimentation they began selling their excess flour in paper bags with the generic label "Self-Rising Pancake Flour" (later dubbed "the first ready-mix"). [1] [2] [12] Branding and trademark [ edit ]While Rutt and Underwood developed this self-rising mix and contributed the "Aunt Jemima" name, they were unable to turn their product into a commercial success. The duo sold their milling company to R.T. Davis, who, with Green's help, would go on to create the persona of Aunt Jemima and turn the brand into a national product. Green's World Fair Debut Your friends and family might also be fooled by my Aunt Jemima Maple Syrup recipe below. It's a dead-ringer for the original. In a way, a change to Pearl Milling Company could be interpreted as a form of corporate mea culpa for an original sin it did not commit,” Carr told CNN Business. But, he added, “the market will ultimately determine whether this will be a win for PepsiCo.” a b Wight, Conor (June 17, 2020). "The Syracuse resident that portrayed Aunt Jemima, and the racist history of the character". CNYCentral.com. Sinclair Broadcast Group. Archived from the original on February 13, 2021. Albrecht, Brian E. (May 4, 2001). "Ohioans proud to honor one of own, 'Aunt Jemima' ". The Plain Dealer.