The Zeppelin, Guitar String Ring, Guitar String Jewelry, Guitar String Inlay, Ring for Men, Ring for Women, Music Jewelry, Thorum The goal of the video — which shows the ladies dancing in bras and undies to Demi Lovato’s hit “Confident” — is to shine light on “a powerful population of women who have been historically ignored and underrepresented.”

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Knix — an undergarment brand known for fashionable leakproof underwear — just released a lingerie campaign centered around women ages 50 to 81 in honor of International Women’s Day on Sunday.

Society as a whole has pretended that women over a certain age don’t exist. We want to celebrate women of all ages and really honor the fact that we’re beautiful at any age.” Elizabeth Robbins, 75, models lingerie for Knix. Sise Drummond