Hawkstone Lager is a lager created by television presenter and farmer Jeremy Clarkson using ingredients grown at his Diddly Squat Farm in Chipping Norton, Oxfordshire, England. It is brewed by Cotswold Brewing Co. near Bourton-on-the-Water, Gloucestershire. [1] History [ edit ] Clarkson reportedly told The Sun: "There's so much you can't say. For example, 'This is a delicious breakfast beer' — they won't allow it. It's very boring. Basically, all I'm allowed to say is, 'This is lager'." Cotswold brewery teams up with Jeremy Clarkson to launch his own lager". Punchline Gloucester . Retrieved 26 December 2021. And that makes it hard to imagine the barley grown in unforgiving Cotswold soil at Diddly Squat Farm is anything but quality. That the ‘master brewer’ mentioned on the bottle is infinitely better at making beer than Clarkson is at ploughing fields and that the water it uses as a base is as pure as a lily is reassuring.

Clarkson himself experienced a scary run-in with alcohol that caused him to be rushed off to a hospital in Majorca.Of course, maybe you just want a nice lager to get shit-faced on. Or ease the self-induced flaming misery of a vindaloo. In which case, Hawkstone Lager does the job nicely. Cheers to that. However, part of me thinks that maybe paying a little extra for a quality local product is not the worst idea, where possible. Clarkson’s Farm was, after all, about showing just how in need of help Britain’s farming industry is. Four for six can’t leave much in the way of profit. Jeremy Clarkson's banned advert for his Hawkstone lager". Oxfordshire Live. 22 December 2021 . Retrieved 26 December 2021.

a b "Jeremy Clarkson shares 'bad news' about 'offensive' lager ad". Dorset Echo. 5 December 2021 . Retrieved 26 December 2021. Not that I was expecting a picture of his face on the label – and in some ways, given that some of the population will be anti-Clarkson and pro-beer, it is probably tactical. However, even Diddly Squat Farm gets diddly squat of a mention, which seems odd, even though it was partly brewed by the Cotswold Brewing Co. Being globally famous thanks to the original BBC Top Gear TV show’s success, Hawkstone Lager can trade on name recognition and witty, social media-based marketing that utilises Clarkson’s style of humour. Had I been duped into buying a sub-par beer? When is a beer not a beer? When it’s a lager, so the bad joke Ben Griffin just made up goes. Yet it is an attitude held by some beer enthusiasts. It is no coincidence that Hobgoblin ale had a campaign slogan that remarked: “What’s the matter lagerboy, afraid you might taste something?” However, this wasn't his first choice. The Express reported that Clarkson had pushed for the slogan to be: "If you are an alcoholic, don't fight it, feed it."

a b Clarkson, Jeremy. "Hic! Turns out I can organise a piss-up in a brewery: My own". The Times . Retrieved 26 December 2021. Cotswold Brew Co. (p. 55)" (PDF). Blakemore Fine Foods Alcohol Catalogue 2017 . Retrieved 6 July 2022.