But, it was amazing. It's my first product launch so it’s such an exciting time! Seeing the reaction, which is very positive, and people being very encouraging is great! What's more, they are practically the same as the originals in terms of size, frame, and styling, such as the 'cut corners' of colour and the occasional small detail poking out the top. I guess you can't improve on perfection, so there was no need to fiddle with them.

When I was outside the company, I had started developing my own custom products so that got me in the mindset of how to design things for consumers, so it wasn't vastly different. Naturally, when you're doing product design in LEGO, you want to give people the best building experience. You want people to enjoy it, to avoid frustration: we really want people to come away from these products feeling happy and fulfilled and enjoy what they've built. So there was more focus on that aspect of the designs. A combination of plates, tiles and curved slopes on their sides are used to form the distinctive shape of the Tony Stark's helmet and the end result looks spectacular.Of course now we have many more wedge plates with different angles, so they open up so many more possibilities: you can give so much more nuance to characters thanks to them. For example, if you look at the Joker's eyes, the way they're done with the 2x2 wedges next to each other was not something that was possible until recently. I had done Vision from The Avengers outside the company, but the eyes were a sandwich of overlapping wedge plates so were far too deep. I managed to make it work, I think. But that’s an example of how I was under constraints before. One of the themes throughout these conversations, was what can we do promote our brand? What can we do to help give content? At the time the internet, and marketing on the internet, was just blooming. A lot of the other artists in this group who were much better than me at hand drawn stuff started doing what they call ‘marker sketches’. Three key people who I knew quite well, Crystal Fontan, Karen Hallion and Megan Lara, would start doing these hand drawn little card sized things with different characters from pop culture.

I'm told by our resident Marvel expert that the design is generic, and not based on any particular version of the helmet, and that the yellow colour is inspired by the superhero's comics appearances rather than the films. BB-8 is a bit different to the others because his head is constructed separately in a different plane to the rest of the build. That's necessary, of course, to give it its distinctive curved appearance and stripes. Honestly I don’t think it has quite sunk in yet, I am sure the interviews today are going to help. I guess it’s one of these things you do, then you put it away for a while, then suddenly it’s happening because the product’s being released. This is my first product release and obviously I am really excited about it.

The character selection had to do with what the people in the team felt were strong and also what worked for licensing because that’s naturally an issue. Also what fit into the broader assortment, so not just LEL but across the entire company. All those considerations were taken in when deciding which four ones to go with. Released on 1 April 2022, Miles Morales (set number: 40536) is based on the fictional Marvel Comics superhero, Miles Morales. It consists of 214 pieces and can be displayed standing up on desks or hung by its built-in hook on a wall. [13] [19] [22] See also [ edit ]