She said the brand “has ​ huge awareness and longevity, and wants to bring novelty in the market​.” Christine Cool, area licensing manager of the Perfetti Van Melle Group, told FoodNavigator-Asia​ that the firm decided to tap onto Chupa Chups’ distinct flavour profiles, which can bring innovation to the dairy drinks sector. Although Cool said it could also attract “ older people who want to have a nostalgic experience that reminds them of the happy and fun times of their childhood​”.

Chupa Chups Milky 120 Assorted Milky Flavour Lollipops 1440g

For Cola Flavour): Sugar, Glucose Syrup, Acids (Lactic Acid, Malic Acid, Citric Acid), Flavourings, Caramelised Sugar Syrup Toyo Beverage added that the collaboration was drawn on both firms’ interest in offering consumers a tasty, fun, and happy experience associated to the Chupa Chups brand. For the young and old​ Chupa Chups had previously collaborated with Unilever in Europe to develop desserts, bakery products, ice cream, and drinks.The drink is targeted to the core consumers of its lollipops - children, teenagers and young adults. Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens. The products include a strawberry cream milk drink launched in July, and a cola jelly drink scheduled to release in August.

Are Chupa Chups Vegan? (List of Vegan Flavors) Are Chupa Chups Vegan? (List of Vegan Flavors)

Widely known for its lollipop and confectionery products, this will be Chupa Chups first foray into the dairy beverage market. In Japan, the Chupa Chups brand has branched into a lifestyle business over the past 15 years, with apparel, personal care products, and confectionery, which is managed by its licensing agent Sanrio Far East. Animal-derived Ingredients Resource | Living. https://www.peta.org/living/food/animal-ingredients-list/Cool said the firm felt it was the right time to dive into innovative F&B products in the country: “ We feel that the brand is now ready to extend also in some​ selected food and beverage categories in Japan such as drinks or frozen novelties​.”