In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. In 1981, actress and model Brooke Shields appeared in an advertising campaign for Wella Balsam. Wella also launched For Men, their first ever product line exclusively for men. Bleach Copy to be provided introducing this category Lift your clients hair to new heights with our range of professional bleach. Whether your client wants highlights, balayge, all over beautiful blonde, or just a little lift, Hairco and Beauty has the bleach you need. As your go-to source for hair lightening products, we provide top-tier hair bleaching products to meet the high standards of professional hairdressers and their clients. Explore bleach brands and products like L’Oreal Blond Studio, Wella Blondor, Schwarzkopf Igora, and Schwarzkopf Blondme, trusted by professionals worldwide for delivering stunning results. JAB chair Bart Becht quits in split with partners". Financial Times. 14 January 2019. Archived from the original on 2022-12-11 . Retrieved 2020-10-23. Now, you know what ‘color chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History After World War II, the German Democratic Republic dismantled the Wella plant in Apolda as part of the reparations plan enacted by the Soviet Union. The plant in Rothenkirchen was expropriated and renamed VEB Londa, becoming communal state property under the Volkseigener Betrieb. The Ströher family and some members of staff decided to start the business again from scratch on a smaller scale in Hünfeld, Osthessen under the name Ondal GmbH. Production began again in 1946 with the new business being registered as Wella AG in 1950 with the central management of the company located in Darmstadt, Hessen in West Germany. Throughout the 50s and 60s the company followed an aggressive campaign in international markets within developing countries such as Chile, Brazil, the Asian and Pacific territories as well as various parts of Africa. After the reunification of Germany, in February 1990 the Rothenkirchen plant was reintegrated into Wella, forming a joint venture with Londa to produce and market hairdressing products throughout Europe. [5]

Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella Professionals’ Global Creative Director of Colour. [8] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals. [8] Brushes At Hairco and Beauty, our commitment is to cater to the professional industry, and we extend this dedication to our range of professional brushes. Whether you’re a seasoned stylist or a fresh faced apprenticeprofess, our collection encompasses all your hairbrush essentials. From barrel brushes to eco-friendly paddle brushes, and from tint brushes to tangle tamers, we’ve got you covered. Explore a variety of high-quality brushes, including thermal brushes, detangle brushes, tangle tamers, and ceramic brushes. With trusted brands like Head Jog, Denman, Olivia Garden, Agenda, and Pro Tip, we’re your partner in achieving the finest in hairstyling. Experience the difference that professional-grade hairbrushes can make in your salon. Trust Hairco and Beauty to ensure your clients receive nothing but the best in hair care and style, because we understand that every detail counts. Let us elevate your hairstyling game with the perfect brush for every need. Lash & Brow Tinting Create dramatic looks with ease using eyelash extensions from respected brands like Naturalash, Inhouselashes, Salon System, Hive, and Teeya’s. To double the effect add some bold definition with Appraise eyebrow and eyelash tint. Enhance your lashes with strip eyelashes or extensions, define your brows with tinting, and keep it all in place with reliable eyelash glue. Combine Koleston Perfect Deep Browns hair colour with Welloxon Perfect for outstanding results. Simple 1:1 mixing ratio. Apply the hair colouring mixture immediately with your chosen technique. We cannot guarantee accurate results with the use of any other developers. Regimen indicationsOn November 8, 2021, Coty agreed to sell an approximate 4.7% stake in Wella to KKR in exchange for the redemption of approximately 56% of KKR's remaining convertible preferred shares in Coty. The deal reduces Coty's stake in Wella, Clairol, OPI and ghd to approximately 25.9%. KKR will continue to have a 2.4% ownership stake in Coty on an as-converted basis. [4] History [ edit ] A 1971 Wella Magazine ad in Persian, Zan-e Rooz. Origins [ edit ]

View All Beauty services made easy with top brands like Hive, Gellux, and Hair Tools. Choose from effective wax strips for smooth hair removal, eyelash shields for the perfect curl, and brush cleaners to keep your makeup and beauty brushes clean and in top condition. Keeping your make up brushes clean and in top condition is a priority in the salon, these brands have you covered. If you’re looking to up your nail game, HairCo and Beauty can help you explore the world of gel nails from the leading gel brand Gellux!

3. Beige Blonde

Permanent Colour Your client’s hair shines brightest with permanent hair colour from Hairco and Beauty. We’re committed to enhancing your salons professional colour offerings. Our extensive range of permanent hair colour, featuring top brands like L’Oréal Majirel, Wella Koleston, and more, ensure vibrant, long-lasting results that will leave your clients delighted. Explore our selection today and trust Hairco and Beauty for excellence in permanent colour. Smoothing For your clients that need a little smoothing, Hairco and Beauty presents a thoughtfully curated collection of premium smoothing hair products. Discover outstanding brands such as OSMO, L’Oreal, Goldwell, Schwarzkopf, and many more- all top of their game for delivering just what it says on the label! Our selection includes versatile options, ranging from products that enhance shine, provide smoothing effects, and offer hair styling solutions, to glossing treatments, deeply conditioning formulas, and leave-in treatments. Whether you’re aiming to create a sleek, polished look or maintain and nourish Semi-Permanent Colour Explore the world of semi-permanent hair colour at Hairco and Beauty, where we bring you exceptional options for stunning, temporary transformations. As your trusted partner, we’re committed to offering a range of top-quality semi-permanent hair colour products that cater to your clients unique needs. Whether you’re looking to add a touch of brilliance or create a bold new look, our semi-permanent selection can accomodate. With would famous products like L’Oreal Dia Light, L’Oreal Dia Richesse, Schwarzkopf Blondme Tone, Wella Color Touch, Wella Illumina and more, your clients can experience vibrant and captivating results.

Couch Roll Agenda provides reliable protection for beauty beds with its couch roll options, including the 20-inch and 10-inch variants. These sanitary and high-quality beauty rolls ensure a clean and comfortable environment for clients during beauty treatments. In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauer wellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hair dryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine.After the development time rinse the hair until the water runs clear. It is not necessary to use shampoo.