For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product. Please be aware that in certain circumstances our couriers are unable to deliver to some postcode areas.

The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. This may vary slightly depending on the payment method, availability, your location and public holidays. CRAVE dog food recipes are always crafted with high-quality animal protein, great flavour and are made without grains. I confirm that I am over 18 and take full responsibility for the veterinary medicinal product(s) I am purchasing.The food is packaged in convenient resealable packaging that protects its contents from external influences such as air and moisture.

At CRAVE, we understand that dogs want the taste and nutrition of a diet that’s rich in animal proteins — and the reason is simple.

The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients. To start the transition, introduce the new food as a low proportion of their old – we would recommend a 25% new food to 75% old food ratio - and gradually increase the new-to-old food ratio over ~7 days, until your dog has completely transitioned to the new food. While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. Inspired by the diets of their wild dog ancestors, CRAVE recipes are always crafted with high-quality animal protein, the flavour dogs love and are made without grains.