Knix — an undergarment brand known for fashionable leakproof underwear — just released a lingerie campaign centered around women ages 50 to 81 in honor of International Women’s Day on Sunday. There’s only one thing disappointing about meeting Charlie. You really want him to arrive in a miniature car with every panel painted a different primary colour, which comes to a halt with a massive explosion blowing the doors off and making foam squirt out of the radiator. That’s what clown cars do. Sadly hire cars don’t and as Charlie is by day a serious scientist and he was en route from meetings in London to ‘something he couldn’t talk about’ in Finland, that was what he was drivng. Entertainment was a bit short out in the Arctic as well. It was a choice between watching the Inuit TV station featuring an Eskimo Blue Peter that taught kids how to trap, skin and disembowel groundhogs or editing a film of Julie and Miss Jones getting messy on his laptop. Tough call – not! At 28 I couldn't really imagine a 41-year-old woman having sex or being interested in lingerie, but alas I have arrived at 41 and don't feel that differently sexually than I did at 28. Society as a whole has pretended that women over a certain age don’t exist. We want to celebrate women of all ages and really honor the fact that we’re beautiful at any age.” Elizabeth Robbins, 75, models lingerie for Knix. Sise Drummond

The goal of the video — which shows the ladies dancing in bras and undies to Demi Lovato’s hit “Confident” — is to shine light on “a powerful population of women who have been historically ignored and underrepresented.”