Most telling of all is the fact that, for the first time in a decade, no supermarket has achieved the top five stars for value for money when shopping in-store. With online grocery shopping, it’s even worse, as no supermarket achieved more than three stars for value. An Iceland spokesperson added, 'These findings are not reflective of our approach to providing the freshest products possible.' A&P created the supermarket brand in 1982 and converted its Mid-Atlantic region stores to the new name. [1] During this time, SuperFresh stores were located in the Philadelphia area, Delaware, Maryland, southern New Jersey, Washington, D.C., and northern Virginia. [2] SuperFresh stores also operated in Baton Rouge, Louisiana, until 2003, when they were rebranded to A&P's Sav-A-Center banner. A&P also operated SuperFresh stores in its Canadian division, until rebranding those stores as Food Basics. On November 14, 2012, A&P announced the closure of three New Jersey SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin, Ocean City, and Wildwood as the only remaining stores in New Jersey. [7]

In February 2016, Key Food Stores acquired the trademark and rights to the SuperFresh brand name during the A&P bankruptcy auction. [8] On March 11, 2016, Key Food relaunched the SuperFresh brand from their location in Paterson, New Jersey, formerly a Food Basics. Short dates and gone-off food lead to inconvenience and waste. Nearly a third (29%) of online shoppers who weren't fully satisfed with their groceries told us they throw away groceries they are not happy with*. More than a quarter (28%) changed their meal plans to eat them as soon as possible. Just 13% have refused to accept them. Tesco came top, with items lasting almost 11 days, on average. Waitrose was at the bottom of the table, with items lasting an average of 8.6 days. On April 13, 2011, A&P announced plans to close or sell 25 additional SuperFresh stores: 22 in Maryland, 2 in Delaware (Dover and Milford), and the only store in Washington, D.C. [6] These supermarkets closed by July 15 and were replaced by Shoppers Food & Pharmacy, ShopRite, and Fresh & Green's.

Our History". The Great Atlantic & Pacific Tea Company, Inc. Archived from the original on 2014-06-06 . Retrieved 2013-09-03.

According to our survey*, raw fish is the product households are most likely to throw away if it's past its use-by date by a day or two - although worryingly 8% said they would still eat it regardless and 33% would consider eating it if it looked and smelled OK.

On July 20, 2015, A&P announced that it was filing for bankruptcy for a second time. The company liquidated in late 2015, selling as many stores as possible to competitors, and closing the remainder. During this process, all Superfresh stores were either closed or rebannered as Acme or ShopRite. Use-by dates are about food safety. Once an item's use-by date has passed, it could be dangerous and should not be eaten. Worryingly, our undercover shoppers took delivery of two items - both pots of single cream - which should not have been sold: one was a day past its use-by date from Sainsbury's and the other, from Ocado, was two days out of date. These may not have been safe to eat and had to be thrown away. The Great Atlantic & Pacific Tea Company, Inc. to Sell 25 Superfresh Stores as Part of Turnaround Strategy" (Press release). The Great Atlantic & Pacific Tea Company, Inc. 13 April 2011 . Retrieved 2013-09-03. We also asked how satisfied shoppers are on the whole with their supermarket and whether they would recommend it. These two questions allow us to calculate our Which? customer scores. Meanwhile, a beetroot salad from Sainsbury's had an illegible use-by date - making it impossible to know if it was safe to eat.