Now available in 95 countries globally, Knorr’s key markets are found in the US, Germany, Mexico, Indonesia, the Philippines, Canada, France, South Africa, Poland, Pakistan, Thailand and China.

That’s because salt normally has two important roles in bouillon cubes. It strengthens other flavours and forms the structure of the cube, with salt crystals holding all the other ingredients together,” explains Gunabalan Raju, Technical Project Leader, The Hive, Wageningen. As one of the largest food manufacturers in the world, we feel we have both the responsibility and the opportunity to help make the transition to low-salt cooking easier,” say Robbert de Vreede, EVP, Global Foods. However, the good news is that our attachment to salt appears to be more of a bad habit than a reluctance to give it up. Knorr’s study of more than 6,000 adults across six different European countries showed that 77% of respondents wanted to explore different ways to flavour their food and 61% would love to prepare flavour-rich dishes without all the salt.Some people avoid MSG due to concerns about its long-term health effects. However, these claims aren’t supported by evidence, and the Food and Drug Administration (FDA) considers MSG safe for consumption ( 5). A leader across most of these markets, the key to Knorr’s international success lies in its ‘glocal’ (global/local) hybrid approach , which leverages the brand’s global food technologies into tailoring products to meet local and regional taste profiles. For years, Knorr has been fortifying its products to help fight malnutrition. By the end of 2022, Knorr had delivered 131 billion fortified servingswith at least one of the five key micronutrients (vitamin A, vitamin D, iodine, iron and zinc) in a total of 75 countries. In 1912, the first Knorr bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables and meat. Many of Knorr’s campaigns champion plant-based meals by helping to make the swap from meat to veggies as simple as possible.

Today 95% of vegetables and herbs are sustainably sourced, and Knorr is increasingly sourcing ingredients that are grown following regenerative agriculture principles. 3. Supporting good nutrition DeLorenzo, Ike (14 October 2010). "Unsavory Food Writing: The Case of Marco Pierre White". The Atlantic. Archived from the original on 3 July 2020 . Retrieved 5 March 2020. The brand is also supporting plant-based eating through online recipe platforms which provide a wealth of vegetarian and vegan meal inspiration, and by replacing animal-based ingredients with plant-based alternatives in product recipes wherever possible. 2. Establishing a sustainable supply chain Knorr® Kitchen – Our History – Brand Story". 11 June 2015. Archived from the original on 11 June 2015 . Retrieved 21 July 2018.In Pakistan, for example, more than 50% of children under five and adolescent girIs are anaemic (NationaI Nutrition Survey 2018, Pakistan).

Desirability and cravings shouldn’t be the domain of less good options. We’re leveraging the power of influencers and popular culture to make the good stuff irresistible. Made from a unique blend of vegetables, herbs and spices such as rosemary, nutmeg, lovage and turmeric, the cubes help build up a rich flavour in food, leaving cooks to decide, after tasting, how much, if any, salt is needed.

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Some people report sensitivities to the effects of MSG and may experience symptoms like weakness, dizziness, headaches, flushing, and difficulty breathing after consuming MSG in very large amounts ( 6). But it is not only geography that determines taste preferences. Generational differences can play a role too, which is why, for example, recent product launches and promotions have focused on meeting the needs of younger consumers. The new Knorr Zero Salt Bouillon cube is one of many steps we are taking to help our consumers achieve this goal.

Research has shown that a varied diet which includes plant-based foods is the best way to ensure good nutrition. To this end, Knorr has been working with communities across the globe to find easy, accessible ways to get healthy food onto the table. Knorr ( / k n ɔːr/, German: [knɔʁ]) is a Heilbronn-based food and beverage brand. It has been owned by the British company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under license by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments. Consuming high amounts of sodium may increase water retention and blood pressure levels, especially in those who are more sensitive to the effects of salt ( 2).It was known as Royco in Indonesia and Kenya, and as Continental in Australia and New Zealand. Knorr is also produced in India [1] [2] and Pakistan. [3] History [ edit ] Knorr Cooking Center in Heilbronn