Due to booming business, a second brewery was built in Rome. The company was moved to Rome by Giovanni Peroni in 1864, six years prior to Rome becoming the Italian capital in 1870. Throughout the late 19th and early 20th centuries, the company became one of the most prominent brewing companies in the newly unified Italian nation. Mocsári Judit szerint az alkoholmentes szegmensben 2022-ben végrehajtott sikeres portfólióbővítésre alapozva a Peroni a könnyen iható sörök kategóriájában is nagyon jó esélyekkel indul. A 4,2%-os alkoholtartalom miatt a Peroni Nastro Azzurro Stile Capri széles körben népszerű lehet, amihez a kellemes, könnyen iható íz, valamint az alacsony keserűség is hozzájárulhat. A prémium söröket kedvelők ugyanakkor a Peroni Nastro Azzurróból már megismert kimagasló minőséget és a felemelő olasz ízt is értékelni fogják benne. A Peroni Nastro Azzurro Stile Capri stílusában, ízjegyeiben és illatával hűen idézi meg a napsütötte mediterrán térséget és az olasz tengerpartra jellemző életérzést.

It is a 5.1% vol. premium lager. It has a dry taste with pleasantly bitter notes, which come from the precious locally sourced corn used for its production and from the aromatic hops. Pleasant and refreshing, this beer combines perfectly with pizza, pasta, and appetizers, but also grilled fish and cheeses. Furthermore, under each description, you will find a link to view the fantastic offers that, here at Bell Italia, we have reserved for you. So, you can be competitive and, at the same time, guarantee yourself large rotations and… excellent margins! Additionally -with plans for 300 store takeovers in Co-op and new product launch media in Nisa – Asahi UK said the arrival is sure to deliver high impact for shoppers.Steve Young, Sales Director, Asahi UK, said: “Peroni Nastro Azzurro Stile Capri represents a significant milestone for us and the sector – bringing an exciting and innovative new beer to the market, which is refreshingly light, matching perfectly to multiple occasions. Launching under the instantly recognisable and much-loved Peroni Nastro Azzurro brand portfolio, Peroni Nastro Azzurro Stile Capri is a strong proposition for all operators and retailers to gain value from the high-potential and lucrative sunshine beer category. Let’s start with two brands symbolically made in Italy in the world: Peroni and Nastro Azzurro. Are you ready? Let’s go! Peroni: An Italian story since 1846 We believe that by launching an exceptional new option in this space, under a premium brand – we can help drive improved value sales by attracting a younger consumer and broadening the appeal of the category during a peak period for beer sales over the warmer months. The arrival of Peroni Nastro Azzurro Stile Capri carries a large opportunity to over-deliver in the on-trade. This is where brands are built, as the nature of on-trade occasions promotes exploration and discovery from a consumer behaviour perspective. Therefore, if well executed in venues over the spring and summer, it will be a brilliant environment for engaging and exciting consumers in this new brand.” Do you have an Italian store abroad? Do you run an Italian restaurant or a pizzeria somewhere in the world? Are you a distributor of typical Italian food, Italian beer, or Italian wines? Nastro Azzurro is a beer that symbolizes outdoor life, freedom, the sea, and nature. However, it did not immediately meet the public’s favor. For this reason, its recipe was perfected and, also thanks to a great communication campaign, it became more and more popular, both in Italy and abroad. Today, Nastro Azzurro is the best-selling Italian beer in the world. Peroni Beer today

Of the 6 million hectoliters of Italian beer produced each year, 2,5 million are destined for foreign markets. Speaking of exports, in many countries Peroni beer is marketed under the double name Peroni Nastro Azzurro. Peroni and Nastro Azzurro: the most popular Italian beer in the world In February 2021, Aston Martin F1 Team announced a partnership with Peroni to promote the Peroni Libera 0.0% alcohol free beer brand. [5] Acquisition and expansion [ edit ] The original Peroni beer. 4.7% abv. 330ml bottle. Peroni Beer is the Italian lager beer par excellence. Percentage of Peroni alcohol content of 4.7% vol. It is produced using only selected ingredients such as 100% Italian malt, the result of a special quality of barley, maize, and hops. It’s the “Italian blond” with a moderately bitter taste although, at the same time, balanced.From April 2023, Peroni Nastro Azzurro Stile Capri will be launched in Hungary, Italy, Romania, and the United Kingdom & Ireland. Asahi ​UK sales director Steve Young said: “Peroni Nastro Azzurro Stile Capri represents a significant milestone for us and the sector - bringing an exciting and innovative new beer to the market, which is refreshingly light, matching perfectly to multiple occasions. It is also available in the Nastro Azzurro Zero version: same taste, but no alcohol. The label Peroni non-alcoholic beer looks beautiful: young, fresh, and carefree. Exactly as the queen of popular Italian beers in the world wants to be. Peroni Italian beer: Discover Bell Italia’s offers Olaszország egyik kedvenc, zamatos világos söre, amelyben tökéletes egyensúlyban jelennek meg a kesernyés, citrusos, fűszeres ízek, amit egy meglepően gyors és tiszta lecsengés zár.

Peroni is usually served in bottles, but it can also be found in cans and on draught. There are 42 calories per 100g, and this does not vary between cans, bottles, and draught. Making it very easy for me to work out. The alcohol content of Peroni Nastro Azzuro is 5.1%, this is the same regardless of whether you are drinking it out of a can, bottle, or from draught. This is not always the case with beers, Guinness for example, can be a different percentage when it is bottled compared to draught. Is Peroni Gluten-Free? It’s lager segment also grew by 10% in the 12 weeks to 28 January 2023. Asahi first bought the Peroni brand in 2016. Its look is captivating, and the recently renewed label highlights the Italian soul of this beer. Peroni lager is available in numerous formats, both in bottles and cans fo Peroni. The most popular is undoubtedly the cluster of 3 bottles of 33 cl each. For celiacs, is also available in a gluten-free Peroni beer version. Stile Capri will also be available in on-premise outlets such as Drake & Morgan, Greene King​, Oakman Inns​, and Young’s from end of March onwards with the new brand expected to be nationwide by the summer. Peak periodNastro Azzurro is a 5.0% alcohol by volume pale lager. Launched in 1963, it is the Peroni Brewery's premium lager brand. [11] The name means "Blue Ribbon" in Italian, in honor of the Blue Riband won by Italian ocean liner SS Rex in 1933. [12] Nastro Azzurro has also sponsored teams in Grand Prix motorcycle racing. In 1997 they sponsored a 125cc Aprilia team with rider Valentino Rossi, who won the championship in that season. In 2000 and 2001 they sponsored a 500cc Honda team, again with Rossi as the rider. A mediterrán életérzést magában hordozó, a trendeknek megfelelően könnyen iható lágert vezet be a Peroni. A Peroni Nastro Azzurro Stile Capri jellegzetes ízét a prémium minőségű olasz citromnak és az olajfalevélnek a kivonata teszi még egyedibbé. To embellish the Peroni assortment, four special variants are available: Beer Peroni Gran Riserva. The Peroni bottle looks “important” and the label has a retrò look, so will certainly not go unnoticed on your shelves. But what will amaze your customers is the extraordinary taste of these successful Italian beers. Let’s find out in detail: Beer Peroni Grand Reserve Double Malt is made using 100% Italian bronze malt, which determines the intense golden color. It is a beer with a full-bodied taste but is also balanced. It is recommended to accompany red meats or elaborate first courses. Alcoholic content: 6,6% vol. Popular Italian beers, like Peroni Beer and Nastro Azzurro, are undoubtedly among the products most requested by our customers and, in general, the most exported in our country. In this article and others that will follow, we will take you into the world of popular Italian beers. Because knowing them better will help you recommend them to the customers of your store abroad, but also define the assortment of the shelf dedicated to Italian beer .

Aimed at younger consumers, the new addition to the Peroni Nastro Azzurro family has a lower alcohol content than its core lager brand at 4.2%. The arrival of Peroni Nastro Azzurro Stile Capri carries a large opportunity to over-deliver in the on-trade. This is where brands are built, as the nature of on-trade occasions promotes exploration and discovery from a consumer behaviour perspective. The new addition to the Peroni Nastro Azzurro portfolio will be available across retailers such as, Nisa, Spar, Bestway, Parfetts and Co-op. Peroni Nastro Azzurro Stile Capri will officially launch in Hungary, Italy, Romania, and the United Kingdom & Ireland from April 2023 across major retailers and will be supported by a global marketing campaign across execution and investment over the next three years.

The new lager offers a refreshing, summery taste brewed with a light touch of Italian lemon zest that evokes the sense of an Italian beach holiday. Crystall, a 5.6% abv pale lager; Peroni Gran Riserva, a 6.6% abv strong lager; Peroncino, a 5% pale lager; Peroni Leggera, a 3.5% pale lager; Capri, a 4.2% abv light lager. Asahi Completes acquisition of Miller Brands U.K." Fortune. Fortune=3 February 2017. 13 December 2016.