Prior to joining Fierce, Geeta was with AT&T for close to 15 years handling multiple technology projects. Geeta holds an MBA degree from Robert Kennedy University, Switzerland in Information Systems and Entrepreneurship. She lives in Arizona with her husband and 2 sons. I was struggling in my most important relationships. I wasn't about to just give up, so I tried to fix them. I blundered around for a bit because, while I had worked up the courage to have the conversations I needed to have, I didn't know *how* to have them. I realized I needed help to not only have the right conversations, but to develop the tools to have them effectively.

Pay attention not as a means to an end-to be likes or to make the other person feel liked or understood-but as a new way of experiencing yourself and others

Conclusion

If we wish to accomplish great things in our organizations and in our lives, then we must come to terms with a basic human need: We must recognize that humans share a universal longing to be known and, being known, to be loved.”(Scott, 2004) Machine gun Nelly” this person runs in, hurls the bad news, and leaves without dealing with the consequences. Notes from the book- overall the book has good ideas but was not about fierce conversations until about chapter 7. Better idea than was executed

Susan begins the book by first establish the meaning of “fierce” with the reader. Fierce – meaning robust, intense, strong, powerful, passionate, eager and unbridled. Fierce conversations are the threshold of creating and maintaining a healthy relationship between ourselves and a boss, co-workers, family, friends or loved ones. These fierce conversations may even be able to mend relationships that are already deteriorating. The idea behind fierce conversations is to come to terms with reality. One person’s reality may be different than another person’s; it relies on truth, which it held by both people. No one has the absolute truth when it comes to a fierce conversation because both people’s perception of reality is part of the truth. Fierce conversations are designed to intensify relationships by interrogating the reality of both sides and ending them with conclusions that appeal to both observations. The phrase emphasized most here, and throughout the book, is “come out from behind yourself and make the conversation real.” The idea of this statement is to encourage people to take down any sort of emotional barrier or to challenge an avoided topic that needs to be discussed. Siegfried, D. (n.d.). Retrieved from Booklist Online: http://www.booklistonline.com/ProductInfo.aspx?pid=348057

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She wrote her book in terms that could be understood by anyone, and gave more than adequate examples to support her information. She added a good mixture of serious, in-depth elaboration of a topic and mixed it with a splash of humor throughout. Overall it was a very well thought out book and I encourage anyone interested to read it as well.