A bright floral bouquet of tuberose, jasmine and orange blossom enhanced by a vibrant cedarwood and a warm vanilla. Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjona’s adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world. More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures. Embodied by authentic and unfiltered beauty, actor Adria Arjona. She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. 'You can take anything away from me, but you can’t take away what I’ve lived' Adria Arjona, Global Ambassador for MY WAY. CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality. Created by Master perfumer Carlos Benaïm and senior perfumer Bruno Jovanovic (IFF). A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself.

MY WAY’s sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. Exemplifying Giorgio Armani beauty’s commitment to the environment, the MY WAY bottle reinvents fine fragrance for a more sustainable future. Created with an innovative and seamless refill system, with all its components recyclable, MY WAY ‘s bottle makes it effortless to both reduce waste and recycle more.An elegant bottle of true Armani contrasts acting as a talisman as you find your own path. Storytelling and precious, but also responsible. Exemplifying Giorgio Armani beauty’s commitment to the environment, the MY WAY bottle reinvents fine fragrance for a more sustainable future. Created with an innovative and seamless refill system, with all its components recyclable, MY WAY‘s bottle makes it effortless to both reduce waste and recycle more. My Way Intense: An amplified florality on an addictive woody trail, made of consciously sourced ingredients. The scent opens with bright notes of orange blossom from Egypt. A new intense heart of tuberose from India unveils a creamy and velvety facet of the floral signature. At the base of the fragrance, the sandalwood from New Caledonia takes an addictive creamy turn, as it meets a voluptuous Vanilla from Madagascar. INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself. MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, 'I am what I live' encapsulates this ethos. A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona.

My Way Eau de Parfum: MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla & Tuberose. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.My Way Floral: A fresh, luminous, and blooming bouquet enhanced by bright citruses, encapsulated in a frosted glass bottle, whose finish creates a veiled look, revealing the fragrance's delicate pink juice. The scent opens with zesty notes of Green Mandarin and the brightness of Orange Blossom enfleurage in bitter orange oil. In the heart, the carnal tuberose is magnified by the rich and suave delicacy of Neroli oil. At the base of the fragrance, the Vanilla Bourbon Infusion reveals an enveloping facet when magnified with white musks.

Each format of MY WAY – 30, 50 or 90 ml – is designed to be unscrewed and refilled at home with the same refill bottle. The MY WAY refill is a 150ml bottle sold in a (cellophane-free!) box. The introduction of MY WAY also reflects of Giorgio Armani’s long-standing commitment to sustainability, through actions such as its innovative, refillable and recyclable flacon, and opens a new era of sustainability with a new ambition: fight against climate change. Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself. I AM WHAT I LIVE. MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos. MY WAY is a contemporary floral fragrance composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.