The PR strategy was developed and executed by W Communications, with the aim of igniting mass consumer awareness ahead of the product’s launch. Marmite fans were left shocked after someone pointed out the jars’ flat edges are for "getting the last bits out".

Unlike some other brands, Marmite, which has been around since 1902, doesn’t regularly do new flavours. From Marmite to potato wedges – here are nine surprising and tasty superfoods to add to your cupboard. Without these technologies, things like personalised recommendations, your account preferences, or localisation may not work correctly. It may not be reproduced in any way whatsoever without the prior consent of Waitrose Limited nor without due acknowledgement.Yes, there was perhaps an aftertaste of warmth, but if someone had fed it to you without prior knowledge that it was a new flavour, you would surely conclude it was the regular version. Media strategy developed and executed by Mindshare, with the special build OOH sites created and delivered by Kinetic and Jack Agency. The launch execution features the giant lid of a Marmite Dynamite jar, which has exploded out of a 48-sheet poster and into a nearby car windscreen. The Advertising Standards Authority has received criticism after banning a cancer charity advert and a Calvin Klein poster ad starring FKA twigs.

This may affect nutrition and allergen information therefore you should always check product labels and not rely solely on the information presented here. uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. Unilever (the company that makes Marmite) says Marmite fans had been experimenting with chilli and Marmite combinations on social media for while now, so the brand wanted to “give the people what they want”, as it did with the first Marmite Peanut Butter launch in 2019.Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). This breakfast spread is made with sustainably grown yeast and our jars and lids are 100% recyclable – be good to yourselves, and to our planet! The Bear actor’s turn for Calvin Klein has ignited wide debate across the ad industry’s favourite social media channel: LinkedIn. Sophie Allan, brand manager at Marmite, said: “Literally hot off the press, new limited-edition Marmite Dynamite is a taste explosion which needs to be handled with care.

Anna is in charge of Delish UK’s epic food news output, ensuring you’re always up-to-date with the latest product launches, food trends, and restaurant news.Apart from the aforementioned peanut butter – and varieties with less salt or in a squeezy bottle rather than a jar ( and a misguided version of an Easter egg) – it doesn’t need to keep us enthralled with sequins and glitter.

Marmite Dynamite Chilli Yeast Extract Spread 250 g is a limited edition breakfast spread with a spicy surprise. If you’re as big a fan of Marmite as you say you are, does spicy Marmite slathered on these cheese and Marmite hot cross buns sound? In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer. Yeast Extract (Contains Barley, Wheat, Oat, Rye), Salt, Vegetable Juice Concentrate, Vitamins (Thiamin, Riboflavin, Niacin, Vitamin B12 and Folic Acid), Natural Chilli Flavouring, Natural Flavouring (Contains Celery).

Keep in mind that anyone can view public collections - they may also appear in recommendations and other places. All posters feature a variation on the love it-hate it tagline, which reads: ‘Love it, hate it, be careful with it. Unilever said Marmite fans had been experimenting with chilli and Marmite combinations on social media, and the brand wanted to “give the people what they want”, as it did with the first Marmite Peanut Butter launch in 2019. Whether you love it or hate it, this eye-catching and unique OOH campaign will absolutely remind you to be careful with your jar of Marmite Dynamite. It still has all the B vitamins of standard Marmite for a nutritious breakfast, but with a chilli kick that will really get your taste buds going.