Shoppers are looking for a wider range of flavours in the Soft Drinks category, our two new Rubicon products meet that need perfectly. Both have high concept appeal with our core target audience of 16-34 year olds, providing retailers with a huge opportunity to engage shoppers with interesting flavours that create excitement and boost their soft drinks sales,” concludes Adrian. Dare yourself to take on your next challenge with Rubicon RAW. Three delicious flavours containing a hit of caffeine, real fruit juices and B Vitamins. Adrian Troy, Marketing Director at A.G. Barr, says: “Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. I do understand your evidence that these "alcoholic flavourings" that are not "off dates or grapes" are not "impure". And because they can never lead to intoxication, eve if you drink as much as you can.

Rubicon Spring Pineapple Passion 500ml | BB Foodservice Rubicon Spring Pineapple Passion 500ml | BB Foodservice

Rubicon Raspberry & Pineapple Sparkling, the first soft drink in the UK to combine raspberry and pineapple, performed exceptionally well in research. The sensational new mash up with an on-trend fruity twist, was identified as ‘’distinctively fruity’’ by 80% of taste testers*2. You get the number 20, which practically means if you drink 20 litres of rubicon juice. You would have drunk 1 litre of alcohol with it. We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double*1.” Find sources: "Rubicon Drinks"– news · newspapers · books · scholar · JSTOR ( October 2021) ( Learn how and when to remove this template message) A thirst quenching energy hit, Rubicon RAW. The energy drink with natural caffeine and 20% real fruit juice.Rubicon Exotic Fruit Juice Drinks - mango, passionfruit, lychee, guava, guanabana, coconut water, orange, rose syrup, pineapple & coconut, tropical fruit Marketing director at A.G. Barr Adrian Troy said: “Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. of 330ML is actually 0.165ml (approximately one sixth of a millilitre) which is a negligible amount. Rubicon Spring will benefit from a highly targeted sampling campaign over the summer months alongside a national digital campaign, whilst Rubicon Sparkling will benefit from a national OOH and digital campaign. Combined with social media and shopper marketing activity for both, the brand will reach millions of core Rubicon consumers whilst also tactically bringing new consumers into the category.

Rubicon Halal or Rubicon Haram? - update Eat Halal: Rubicon Halal or Rubicon Haram? - update

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Carbonated Water, Sugar, Guava Juice From Concentrate (4%), Acid (Malic Acid), Flavourings, Stabilisers (Gellan Gum, Pectin), Sweetener (Sucralose), Preservative (Sodium Benzoate), Colour (Lycopene). We believe the world is an amazing place full of life, colour and cultures for us all to discover. Life is enriched beyond measure when we embrace new experiences and travel the path less easily followed. We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double (IRI).

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Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range The new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion provide refreshing taste experiences with a fruity twist by tapping into the trending fruit flavours that shoppers are increasingly looking for. Sparkling Pineapple and Passionfruit Flavoured Spring Water Drink with Fruit Juice, Sweetener and Vitamins