Starting in 1987, actor Wilford Brimley appeared in television commercials for Quaker. In the commercials, he extolled the virtues and healthfulness of oat consumption, sometimes to a young child. "It's the right thing to do" was a common slogan during the commercials. [20] Major facility [ edit ] Quaker Oats facility in Peterborough, Ontario. The company states that its current "Quaker man" logo "does not represent an actual person. His image is that of a man dressed in Quaker garb, including a Quaker hat, chosen because the Quaker faith projected the values of honesty, integrity, purity and strength". [30]

Bake in the oven for 25-30 mins until jam is bubbly and crumb topping is golden. Remove from the oven and allow to cool completely. Pour margarine and vanilla over the dry ingredients. Mix using a spatula until mixture is thoroughly moistened and resembles a crumble.According to some accounts, Quaker Mill partner Henry Seymour came up with the brand name after discovering an encyclopedia article about Quakers. He stated that the qualities describing Quakers, such as integrity, honesty, and purity, were traits that he wanted customers to associate with the company's product. According to the company, William Heston also claimed to have selected the name. [2] Quaker Mill Company held the trademark on the Quaker name. In Ravenna, Ohio, on September 4, 1877, Henry Seymour of the Quaker Mill Company applied for the first trademark for a breakfast cereal [3]—"a figure of a man in ' Quaker garb'". [4] [2] In 1996, Quaker spun off its frozen food business, selling it to Aurora Foods (which was bought by Pinnacle Foods in 2004). The Quaker Oats Company ( / ˈ k w eɪ k ər oʊ t s/), known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats. admin (2 August 2006). "UK: Quaker sells Sugar Puffs, Harvest brands". Just Food . Retrieved 29 April 2023. If it walks like William Penn, talks like William Penn and looks like William Penn . . ". 18 March 2013 . Retrieved 3 January 2015.

In 1888, the American Cereal Company was formed by the merger of seven major oat millers. Ferdinand Schumacher became president, Henry Crowell the general manager, and John Stuart the secretary-treasurer. In 1889, the American Cereal Company introduced the half-ounce trial size and, as a promotion, distributed one to every home in Portland, Oregon, via boys on bicycles. Later, this promotion was extended to other cities. A second promotion involved placing dinner plates within the then-regular (not round) boxes of oats. Company, Quaker Oats. "Country Pure Foods to Acquire The Quaker Oats Company's Ardmore Farms Business". Prnewswire.com. Adams, Cecil. Is the guy on the Quaker Oats box John Penn? The Straight Dope Accessed 28 July 2006.Bombs for Hitler, Hirohito loaded at Grand Island". The Great Plains During World War II. Plains Humanities Alliance . Retrieved 26 October 2020. In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Schumacher founded the German Mills American Oatmeal Company in Akron, Ohio, and Stuart founded the North Star Mills in Hearst, Ontario, Rupert's Land. In 1870, Schumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. In 1877, the Quaker Mill Company of Ravenna, Ohio, was founded.

Wit, Tracy Lynn (1990). "The Social and Economic Impact of World War II Munitions Manufacture on Grand Island, Nebraska" (PDF). Nebraska History. 71: 151–163. Archived from the original on 27 March 2015. {{ cite journal}}: CS1 maint: unfit URL ( link) The company has never had any ties with the Religious Society of Friends (Quakers). When the company was being built up, Quaker businessmen were known for their honesty ( truth is often considered a Quaker testimony). The Quaker man was the first registered trademark for breakfast cereal in the United States; the character was registered on September 4, 1877. [31] Identity Evolution – Quaker Oats, USA". Dianhasan.wordpress.com. 12 May 2011 . Retrieved 5 November 2017.

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Brian Graney (18 September 2000). "Triarc Sells Snapple to Cadbury Schweppes [Breakfast With the Fool] September 18, 2000". Fool.com. Archived from the original on 14 March 2012 . Retrieved 18 January 2012. Johnson, Danny M. (LTC USA Ret). "Cornhusker Army Ammunition Plant". UXO Info . Retrieved 26 October 2020. In 1879, John Stuart and his son Robert joined with George Douglas to form Imperial Mill and set up their operation in Chicago, Illinois. In 1881, Henry Parsons Crowell bought the Quaker Mill Company; [2] the following year, he launched the first national magazine advertising campaign for breakfast cereal, introducing a cereal box that made it possible to buy in quantities other than bulk. He also bought the bankrupt Quaker Oat Mill Company in Ravenna and held the key positions of general manager, president and chairman of the company from 1888 until late 1943, becoming known as the cereal tycoon. He donated more than 70% of his wealth to the Crowell Trust. Dariush Mozaffarian et al., "Trans Fatty Acids and Cardiovascular Disease", New England Journal of Medicine, 2006.

As of 2008 [update], these are the product brands marketed under the Quaker Oats name in the UK: [45] Breakfast cereals [ edit ] Preheat oven to 350f. Line a 9x9 inch pan with parchment paper, with overhang on the sides. (to lift the bars up out of the pan after cooling. Search Results: "Quaker Oats": Prints & Photographs Online Catalog (Library of Congress)". Loc.gov . Retrieved 5 November 2017.

Dobbyn, Tim (2 August 2001). "Pepsi Gets to Buy Quaker". The Los Angeles Times. Reuters . Retrieved 1 January 2020. In 1969, Quaker acquired Fisher-Price, a toy company. In 1991, Quaker Oats spun off its Fisher-Price division. Add 1 tbls of water to the remaining mixture in the bowl. Mix to moisten. Transfer the remaining crumble into the baking pan. Press the crumb into the bottom creating a smooth layer. Hu, Frank B.; Manson, Joann E.; Stampfer, Meir J.; Colditz, Graham; Liu, Simin; Solomon, Caren G.; Willett, Walter C. (2001). "Diet, Lifestyle, and the Risk of Type 2 Diabetes Mellitus in Women". New England Journal of Medicine. 345 (11): 790–797. doi: 10.1056/NEJMoa010492. PMID 11556298. Members of the Religious Society of Friends have occasionally expressed frustration at being confused with the Quaker Oats representation. [32] [33] Friends have twice protested the Quaker name being used for advertising campaigns seen as promoting violence. In 1990, some Quakers started a letter-writing campaign after a Quaker Oats advertisement depicted Popeye as a Quaker who used violence against aliens, sharks, and Bluto. [34] Later in that decade, more letters were sparked by Power Rangers toys included in Cap'n Crunch cereal. [35] Informed consent controversy, research on children [ edit ]