Part of a wider partnership with Diageo, the ‘Guinness Kitchen’ portfolio is aimed at targeting foodies and beer lovers. The range targets consumers who enjoy experimenting with home cooking but rely on base, easy to use ingredients and ready-made add-ons to create intense, delicious meals. They two create a powderful sweetness that, when added to fatty pork ribs, you end up with a salty, sweet and smoky flavor to keep your guests happy & full. The Flava People has teamed up with Diageo again to launch a new range of Guinness sauces – Guinness Smoky Tomato Ketchup and a Smoky BBQ sauce. Both are available across Tesco stores now. The partnership was brokered by Diageo’s global brand licensing agency, Beanstalk . Last but not least I wanted a nice little bit of heat at the end. Nothing to burn the throat, just enough to make me sit up and pay attention.

In September 2021, The Flava People launched a ‘Guinness Cooking Paste’ to target the ‘wet herbs’ shopper in Tesco stores. The product has proven popular with shoppers in its first quarter.

Where To Buy

In September 2021, The Flava People launched a ‘Guinness Cooking Paste’ to target the ‘wet herbs’ shopper in Tesco stores. The product is said to have proven popular with shoppers in its first quarter. Guinness Smoky Tomato Ketchup’ and ‘Guinness Smoky BBQ sauce’; are perfect blend of Dublin’s finest stout and classic household flavours – designed to be the ‘secret ingredient’ that brings your favourite meals or BBQ classics to life. The slight smokiness comes from the smoked paprika, but do not add any liquid smoke to this recipe. The last ingredient is the tomato paste. Whisk that in the sauce until it is smooth. Lower the heat and allow the sauce to simmer for 30 minutes. The aroma in the kitchen will be amazing.

Guinness Draught is such a distinctive flavor with its malty sweetness, notes of dark chocolate and overall slight bitterness. It’s both sweet and bitter at the same time that it makes your palate question if it is beer or if it’s liquid gold. I decided to combine that with natures gold: maple syrup. Once the sauce has simmered, remove from the heat. The final step is to puree the sauce. While it is possible to use a hand immersion blender, I prefer to use a stand blender. This does a better job making the sauce nice and smooth. DRIZZLE: Over burgers, pulled pork, tofu or any of your favourite meals for an extra boost of BBQ flavour.Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned.

This information is meant to help you have a stronger understanding of this recipe and the process so you can find success all on your own.Olivia Parkes, Brand Manager for ‘Guinness Kitchen’ at The Flava People, said: “Guinness is a beer with a unique standing in the world of food and has long been associated with hearty home cooking and delicious flavour. The new sauces are designed to expand shoppers’ relationship with Guinness and food beyond that of the traditional—providing more premium, flavoursome alternatives on household cupboard staples, perfect as we enter the summer BBQ months. We’re now building the range with products suited to entry-level through to accomplished cook, meaning we can capture consumers and introduce them to the concept of Guinness with food through the comfort-food they traditionally associate with the brand like pies and gravy, before transitioning them to more experimental formats and cooking with the Guinness flavour as an ingredient.” This BBQ sauce is a nice mix between a classic Kansas city style sweet BBQ sauce and a more vinegar-based sauce you see in the Carolinas. Brand manager Olivia Parkes for Guinness Kitchen, The Flava People, said: “Guinness is a beer with a unique standing in the world of food and has long been associated with hearty home cooking and delicious flavour. The new sauces are designed to expand shoppers’ relationship with Guinness and food beyond that of the traditional – providing more premium, flavoursome alternatives on household cupboard staples, perfect as we enter the summer BBQ months. The Flava People has teamed up with Diageo to launch a new range of Guinness sauces – including the first Guinness Ketchup and a Smoky BBQ sauce.