Kellogg UK has been operating in Manchester since 1938, when it opened its Trafford Park based factory – now Europe’s largest cereal factory. The new limited-edition cereal follows the successful release of White Choc Coco Pops in 2019, which saw more than three million boxes flying off shelves in the first six months alone.

And while the strawberry and white chocolate cereal contains no artificial colours or flavours, it will turn the milk pink, promise Kellogg’s. Made at Kellogg’s Manchester factory, the all-new pink Coco Pops contain no artificial colours or flavours. NewFoodUK shared the new release with their 90,000 followers on Facebook with the post being shared over 1200 times attracting over 1700 comments.Launching just in time for Valentine’s weekend, the new pink cereal will only be available for 12 months. Harriet Oakes, activation brand manager from Kellogg’s said: "We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink.

According to Kellogg’s, the new Coco Pops flavour turns the milk pink, guaranteed to add a splash of colour to a consumer’s breakfast.When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.” When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast." It's also worth noting that the Strawberry & White Choc Coco Pops will only be around for 12 months. Harriet Oakes, activation brand manager from Kellogg’s, said:“We are thrilled to launch new Strawberry & White Choc Coco Pops. It took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink. The new addition follows the release of White Choc Coco Pops in 2019, which reportedly saw more than three million boxes sold in the first six months.

We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink,” says Harriet Oakes, activation brand manager from Kellogg’s. However, shops are free to set their own prices - so you might end up paying more or less depending on where you shop. But it seems the new flavour could follow in the success of White Choc Coco Pops released in 2019 with multiple fans branding the new flavour a “game changer”.Kellogg’s has today announced new Strawberry & White Choc Coco Pops - a limited-edition version of their classic Coco Pops that fill your bowl with a natural pink breakfast.

The new addition follows the successful release of White Choc Coco Pops in 2019, with more than three million boxes flying off shelves in the first six months alone. When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour.Kellogg’s has today announced a new cereal to brighten up breakfast: Strawberry & White Choc Coco Pops.