Research from Edelman shows that UK consumers are increasingly demanding more refillable and reusable solutions. Although refill pouches save a high percentage of plastic, they're not recyclable. What's more, as they are bulky and heavy, they don't reduce road transportation and grenhouse gas emissions. Different consumers have different needs and wants, which depend on a host of factors including where they live, how they shop and what they buy. Likewise, different product categories work better on the go than at home. So there is no one-size-fits-all. The launch of Cif ecorefill is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes,” says Gemma Cleland, VP, Homecare, Unilever UK & Ireland. “Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us.

Cif | Unilever Cif | Unilever

The Power & Shine in our ecorefill is the same as in our spray, just super concentrated, and once diluted will work the same too.ecorefill isn't harmful when used in the right way and, once diluted, is designed to be used as a spray. Should the concentrated liquid be spilled, there's negligible risk from accidental inhalation. The appetite for refillable and reusable products has spurred Unilever to expand its refill & reuse activities through a series of trials in the UK, delivering and testing convenient and sustainable solutions to help shoppers cut plastic consumption The nascent nature of refill models means that regulatory guidelines and public policies can be vague, and we’ve come across challenges with this in several of our pilots. We expect this to change and we look forward to working with policymakers to help shape a clear way forward.

Unilever announces plans to scale up UK refillable packaging Unilever announces plans to scale up UK refillable packaging

That’s why we’re now focusing on developing our refill and reuse strategy while scaling up the common successes and synergies.Made with 75% less plastic, Cif ecorefill simply attaches to the current Cif Power & Shine bottles. Through its innovative technology, it seamlessly releases the super-concentrated product into the bottle, which is filled with water at home. The ecorefill contains a 10x concentrated formula, delivering the same superior clean for which Cif is known and loved. What’s happening at Unilever? Explore our latest news and stories covering innovation, our people, sustainability, marketing and more… View News

FAQ | Cif

Not only is e-commerce a fast-growing channel for Unilever as a whole, but it also provides invaluable insights and data which can help shape and support our relationship with consumers.No, only one ecorefill per spray bottle will give you a beautiful clean. Using more may damage surfaces. In the research, 40% of people thought they would be more expensive. But actually, they retail at less than the price of Cif spray bottles. Don't worry, it'll still work. however please ensure to follow the usage instructions and if product is added before water, ensure you add water slowly to avoid excessive foaming. If product spillages are experienced just rinse immediately.