The battle between OLED and QLED is more of a story about branding than tech. That's because the OLED panels found inside every OLED TV, save the QD-OLED ones sold by Samsung and Sony, are made made by LG Displays. And QLED TVs have an equally generic display panel origin story. The design of the Samsung UE43TU7020 is sleek and modern, with a slim profile and thin bezels that make it an attractive addition to any room. The TV also includes a range of connectivity options, including HDMI and USB ports, which allow you to connect a variety of devices, such as gaming consoles and external hard drives. The JVC Fire TV 43” Smart 4K Ultra HD HDR LED TV with FreeviewPlay is an excellent choice for those seeking an immersive viewing experience. This television offers top-notch picture quality, numerous features, and easy connectivity to a range of devices. Though the LZ2000 makes it onto this list as the best TV for image accuracy, it could just as easily be on here as the best TV for audio quality given how immersive its in-built 360° Soundscape Pro sound system is. An up-firing speaker located behind the panel produces convincing Atmos height effects, and is complemented ably by a pair of side-firing speakers and a speaker array running along the panel.

There are some heavyweight 4K Mini LED challengers releasing later this year, but for the time being at least, the QN95C is the best in its class. The design of the Philips 43PUS7906/12 TV is sleek and stylish, with a slim profile and thin bezels that make it an attractive addition to any room. The TV also includes a range of connectivity options, including HDMI and USB ports, which allow you to connect a variety of devices, such as gaming consoles and external hard drives. Our biggest complaint is really the smart TV software layout, though – it's not as intuitive as some options. Our guide is exclusively going to cover 4K TVs for the time being - but why? As of recently, the price difference between 4K and a full-HD TV has become so minimal, that it's just simply not worth buying a full-HD TV. If you are a gamer, it's also worth considering the next-gen gaming features of your prospective new TV. Xbox Series X and PS5 gamers can gain a competitive advantage on certain games if their TV supports 4K 120Hz, while VRR support can result in a smoother gameplay experience. ALLM, meanwhile, simply ensures that you automatically get the best visual experience from both games and movies / TV shows. If you are a more casual gamer or not a gamer at all, you can pretty much disregard these features, and it's likely that doing so will save you a lot of cash.

Best 43-inch smart TVs of 2023: Frequently Asked Questions

We've also seen increased production of 42-inch TVs in recent years, with TV brand LG bringing out 42-inch OLED TVs, like the LG OLED42C2 at the top of this guide. The LG C3 is one of the best TVs you can buy, and the only reason it’s not on our list is because it’s actually 42 inches. The C3 is a bit of a rarity, being the first 42-inch OLED TV. The panel isn’t quite as bright as some of the rival OLED sets from other brands, but it’s stunning for movies and gaming. This is all down to the resolving power of the human eye; our eyesight can only differentiate between lines and dots up to a fixed distance. So if you sit 25ft away from a 4K or 8K TV, those millions of extra pixels won’t make a difference. Think of it like a pointillism painting – from far enough away, you can no longer make out the individual dots on a Georges Seurat landscape. There are several factors to consider when buying a 43-inch TV in the UK. Here’s a guide to help you choose the best 43-inch TV for your needs: Resolution The Sony A95K OLED is a fantastic QD-OLED TV. It's better for a home theater setup than the Samsung S90C OLED as it supports Dolby Vision and advanced audio formats like DTS and has better image processing than the Hisense U8/U8K. However, it's significantly more expensive than either and isn't worth the price difference for most people.

So, really, it's not a next-gen display technology at all, but just a tweak to LCD TV tech. However, that doesn't mean it's not impressive – it really is very good. One potential improvement could be the addition of more HDMI ports for users with multiple devices to connect. However, this is a minor concern given the overall quality of this TV. Overall, the Philips 43PUS7906/12 43-Inch 4K LED TV is an excellent choice for anyone looking for a TV with advanced features and stunning picture quality. The TV’s 4K resolution and HDR10+ technology ensure crystal clear images, while Dolby Vision and Dolby Atmos provide a high-quality audio experience. The Smart TV platform provides easy access to a wide range of streaming services, while the sleek design and range of connectivity options make it a practical and stylish choice for any home. The main difference lies in the resolution. A 1080p TV has a resolution of 1920x1080 pixels, while a 4K TV boasts four times the pixels at 3840x2160. On a 43-inch screen, 4K provides sharper details, especially noticeable with closer viewing, making it ideal for larger screens. What are HDR and HDR10+?

Not sure which TV to buy? This is our guide to picking the best TV for your budget

There are plenty of TVs designed primarily for wall mounting, but the LG G3 is the best and brightest of them all. In fact, it’s one of the brightest OLEDs we’ve ever tested, thanks in no small part to its use of Micro Lens Array technology. This uses the light refraction of tiny lenses to help boost brightness and is found on three of the four screen size options of the G3; only the 83in misses out.

There’s more to contrast than that, including plenty of mathematics and specialist lighting measurements. CNET has a comprehensive guide on contrast and the pros and cons of contrast when purchasing TVs. Brightness aside, the G3 delivers crisp, accurate and vivid pictures across both SDR and HDR content and a wonderful gaming experience courtesy of LG’s Game Optimizer Mode and four HDMI 2.1 ports, all of which support 4K@120Hz, VRR and ALLM. The webOS operating system is another great strength of LG TVs and is as easy to use as ever on the G3. The selection of streaming services is enormous, navigation using the Magic Remote is intuitive and the home screen is less cluttered than it was on webOS 22. The Dolby MS12 audio technology ensures that the sound quality matches the exceptional visuals. The audio is clear and immersive whether you’re attending virtual meetings or enjoying music during your work breaks. Additionally, the TV supports Bluetooth connectivity, allowing you to pair it with wireless headphones or speakers without hassle. is now the de facto standard for any self-respecting TV, offering four times the resolution of 1080p. Although 8K is gaining traction in the consumer market, it’s really not necessary to buy a TV with an 8K resolution just yet. They’re expensive for one, and there’s also barely any native 8K content out there. By and large, you will only be watching upscaled 4K content if you have an 8K TV in your living room. Sometimes home entertainment tech gets both smaller and cheaper - and that's truer now than ever, with some awesome smart TVs to choose from; thankfully, there’s a vast range of some of the best 43-inch smart TVs ever to hit the market. Even better than that, they sit right in that elusive sweet spot between screen size and budget. Make no mistake - while 43 inches is considered a small television in a world of 65-inch TVs, they still have the latest picture quality and smart features.The TCL Q6/Q650G QLED is a decent option in the budget price range, although the Hisense U6/U6K is a bit better overall due to its much better contrast. Still, the TCL is more interesting for gamers as it can do 1080p and 1440p @ 120Hz with resolution halving. Of course, it sounds very, very similar to OLED, which is confusing – especially when you throw in LG's new QNED range. What's the deal with these names, tech brands? If you're mainly interested in a television that's good for gaming, we'd encourage you to focus on different criteria than OLED vs QLED.