L'Oréal Professionnel Majirel is a permanent colour for perfect colour results, even from roots to ends. Incell and Ionene G strengthen and re-inforce the hair by reaching the surface, cuticle and cortex. As a result, hair is healthier and stronger from the inside, balanced form the roots to the ends and endowed with a smooth and shiny surface. Lightens up to 3 levels with perfect coverage of white hair. Includes 9 reflect families. Majirel High Lift - The coolest and most neutralising blonde shades tailor-made for you with added lift.

MAJIRELis rich, permanent crème hair color that provides coverage of up to 100% white and up to 3 levels of lift hair in 35 minutes.Ionène G™ and Incell™ complex strengthen and reinforce hair from inside out. When applied on damaged hair, Ionène G repairs the smoothness of the hair fiber. Incell Complex improves the hair’s porosity and shine. MAJIREL COOL COVERis rich, permanent crème hair color with an increased resistance to fading in deeper, cooler tones that provides up to 100% opaque coverage of white hair in 35 minutes. Majirel Metals - An iridescent, high shine formula with fashion influenced tones (only reflects, no base level) Majirel French Browns - A new natural triple reflect for polished brunettes. Subtle yet visible shades for a modern French Girl look.

Technology: Ionène G™ and Incell™ advanced technologies reach all 3 levels of the hair to treat the entirety of the hair fibre. Mixed to various depths and intensities, L'Oreal Professional Majirel provides long lasting hair colour that cares. For full head or partial colouring, from blondes to natural colours and vibrant fashion shades. L'Oreal Professional Majirel Permanent colour provides perfect coverage of up to 100% of white hair.• Results/Effect: Rich, deep and intense hair colour with perfect coverage of white hair. Can darken and lighten up to 3 levels. Featuring 10 color families with over 140 shades, Majirel offers unlimited creativity and optimum coverage of up to 100% white hair with guaranteed predictable, precise results every time. If the colour of the lengths and ends is missing reflect: leave on for 20 minutes and then take through to the lengths and ends for 15 minutes. Application: Apply to the roots of dry, unwashed hair with a tint brush. Before applying to the lengths and ends, add 10-15ml of warm water to the remaining mixture.

9 NEW COOLER SHADES, BOOSTED IN COOL REFLECTS

MAJIREL HIGH LIFTprovides beautiful, natural tones, and up to 4.5 levels of lift for natural bases levels 5-9, in up to 50 minutes. Hair Type/Target: Consumers desiring rich, deep, intense hair colour and perfect coverage of white hair. AB, DD8, DD11, IV, KW1 KW14, PA21 PA40, PH17, PH26, PH30, PH35, PH37,PH39, PH41, PH49, PH50, KW15, KW16, KW17, ZE, HS, PA20, PA41, PA49, PA60, PA75, PA77, PA78, KA27, KA28, PH42, PH44, IV40 Application/how to use: With the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect shade. If the colour of the lengths and ends is only slightly faded: take through to the lengths and ends 5 minutes before the end of the development time.

Majirel Mix - Pure, reflective, toning formula to intensify, neutralise or personalise results for tailor-made colour. MAJIROUGEis rich, permanent crème hair color that provides bold, intense red results, coverage of up to 100% white, and up to 3 levels of lift hair in 35 minutes. UK mainland only. Surcharges apply to the following locations The Channel Islands & Isles of Scilly

Majirel’s Ionene G & Incell advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. MAJILIFTprovides beautiful, natural tones, and up to 4 levels of lift for natural bases levels 1-4, in 30 minutes. Mixing: Majirel should be mixed in a 1 to 1.5 ratio i.e. 50ml (1 tube) of Majirel + 75ml of L'Oréal Professionnel Cream Oxydant 20 volume to darken or lighten up to 2 levels. To lighten up to 3 levels choose L'Oréal Professionnel Cream Oxydant 30 volume. Mix until a rich creamy texture is obtained. Majicontrast - Express colour contrasts for dark natural or coloured hair. Its formula has a very high degree of lift which means you don't need to pre-lighten and that it gives really intense results. Majirel has many different technologies with it’s portfolio for every clients’ needs. Lighten with Majiblond Ultra, Majirel High Lift for blondes and Majilift for brunettes. Increase your shade possibilities and neutralize or increase tone with Majirel Mix. For special red technology with staying power, Majirouge is the perfect choice.