A Diageo spokesperson commented: “We have recently undertaken a review of our beer range and have taken the strategic decision to prioritise the main Guinness trademark in Great Britain and delist Hop House 13 lager.

The beer initially performed well and became one of the UK’s top-selling beer brands, buoyed by growing demand for posher brands and solid distribution in the mults. Guinness, Hop House 13 and Tanqueray gin are pumping up Diageo's sales". Fora. 26 July 2018 . Retrieved 20 May 2019. Diageo has announced it’s delisting Hop House 13 in the UK in all supermarkets, pubs, bars and convenience stores.Hop House 13 is a premium-crafted lager from the brewers of Guinness. It is a delicious double-hopped lager made with malted barley with subtle malty notes and fresh hop aromas. If you’re looking for a beer that’s both strong and flavorful, Hop House 13 Lager is a great option. This beer has an Alcohol by Volume (ABV) of 7.5%, so it’s definitely on the strong side. But, thanks to its hops and malt content, it’s also got a lot of flavor. If you’re looking for a beer that will give you a buzz but also taste great, Hop House 13 Lager is a great option.

Hop House 13 is brewed by the Brewers Project, which also manufactures Guinness Dublin Porter, Guinness West Indies Porter and Guinness Golden Ale. [2] The beer is named after a hop store building at St James Gate that existed in the early 20th century. [3] It was influenced by the craft beer industry which had become successful. [2] Flavour [ edit ] Product Launch - Diageo's Hop House 13 Lager". Just Drinks. 10 February 2015. Archived from the original on 29 October 2020 . Retrieved 20 May 2019. Confirming the move, a Diageo spokeswoman said it had undertaken a review of its beer portfolio and “taken the strategic decision to prioritise the main Guinness trademark in Great Britain”.a b c d e "Guinness to roll out new lager after success in Ireland". Bar Magazine. 27 October 2015 . Retrieved 20 May 2019. Hop House 13 was dreamed up by a Guinness master brewer in the Open Gate Brewery and is brewed next door in St James's Gate, Dublin (the home of Guinness). He wanted to create a lager as a gift to his lager loving friends - with more taste and a distinctive flavour than other lagers, but to still be refreshing and easily accessible. Jai Singh, of MJ’s Go Local in Sheffield, said of the decision: “Hop House 13 was a good product for customers to try if they’re used to lager but wanted to transition to craft beer. We’re surprised by Diageo’s decision to delist the line as it’s popular in our store, and there isn’t anything on the market that quite compares. The Guinness spin-off– which Diageolaunched in 2015 in a bid to cash in on the craft beer boom– has been delisted by its parent company and is set to disappear from supermarkets, pubs and bars. It will continue to be sold in Ireland, Northern Ireland and other markets.