Lager. For decades it has been a lost cause. One of the world’s formative beer styles destroyed by the equivalent of battery farming. Ruined by mass production. Beer styles change over time, but we believe they should change for the better. Lager has been given up for lost. Until today. You can buy Lost Lager online nowand it will launch on draft across our network of UK BrewDog Bars, BrewDog Brussels or BrewDog Berlin Mitte today, Wednesday 12th September, from opening.From that time onwards for the rest of the day anyone who brings with them a can or bottle of industrial lager can trade it for a pint of Lost Lager (one per person) – and will also have the chance to win a case for themselves during their visit. Lost embraces both the past and present of lager. Innovative brewhouse techniques have been married to a unique partnership with the world’s oldest lager producer. As a dry-hopped pilsner, Lost Lager utilises whirlpool and dry-hopping with the new German variety Saphir yet it also deploys a legendary Bavarian powerhouse in its creation. From the land that gave lager to the world, Lost is fermented with the house strain of yeast from our friends at Weihenstephan.

Lost Lager - BrewDog

Today (12/09/2018), for one day only, visit any of our network of UK BrewDog Bars, BrewDog Brussels or BrewDog Berlin Mitte and you can trade a mass-produced industrial lager for a free pint of Lost Lager (one per person). But no longer. Lost Lager is a new dry-hopped pilsner to redress the balance. And if you want to help us strike a blow for taste, authenticity and independence, then we invite you to a nationwide Bad Beer Amnesty.