Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses. He added: "Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love.

Coca-Cola Europacific Partners said of the rebrand: "Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo.The marketing budget for supporting both may no longer have made sense, and so Fanta would have been retained as it was the "stronger brand", she said, adding that other firms were making similar decisions. The late 1980s saw the introduction of the “Lilt man”, a Caribbean milkman who delivered icy cold drinks to people on the beach. Lilt’s switchover to the Fanta brand will be supported with social media and out-of-home advertising and PR and influencer activity. Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo,” said Coca-Cola Europacific Partners. Lilt first burst onto the drinks market back in 1975 with its iconic marketing strapline: ‘The Totally Tropical Taste’.

London, 13 February 2023:Today, the Fanta family has officially welcomed the totally tropical taste of cult favourite, Lilt, to its portfolio of fruity drinks. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast style video! With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta portfolio, a brand that is the no. Our main priority with this announcement is to reassure Lilt's loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love," Fanta brand manager Charlotte Walsham said.After Coco Pops owner Kelloggs saw a decline in sales it set up a vote, and when 92% said they did not want the change the firm reverted to the original name. Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love.

CCEP GB VP of commercial development Martin Attock said: “Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. Spencer Matthews and Vogue Williams let you know what they’re doing, thinking, and disagreeing on every week. One 1988 TV advert depicted the ‘Lilt man’ delivering cans and bottles of the drink to beach-goers from a Lilt float.Thankfully, fans of the popular citrusy pop will still be able to guzzle the juicy nectar as it has simply been relaunched under a different name.

Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video. The fizzy flavour with the ‘totally tropical taste’ will disappear from chiller fridges in the UK as its parent company, Coca Cola, officially ditches the brand. It was such a hit the acting duo became the 'Lilt Ladies' who went on to star in many more tongue-in-cheek clips for the tropical drink. In 1998, the advertising team hired two Jamaican women, Blanche Williams and Hazel Palmer, to star in a new TV ad for the brand.Cleopatra Veloutsou, professor of brand management at the University of Glasgow, said Coca-Cola probably felt the two brand names had a "high degree of similarity" and may have been "cannibalising" each other's sales. The new tropical offering will be available in 330ml cans, 500ml bottles and two-litre bottles featuring "the same totally tropical taste". Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo.