The main challenges were a) budget and b) time. I decided I wanted to run everything completely bootstrapped which has certainly meant I've had to get creative to get things done. Free trials, YouTube tutorials and elbow grease have been absolutely key to getting live. On the time challenge, I've definitely had to make some sacrifices in my personal social schedule, but I like to think that seeing everything going live has made it all worth it. This success is a testament to the power of Lucy’s social platforms, where her unique and original character shines through, raising awareness for critical healthcare matters while encouraging a more empathetic and accepting society. Lucy’s Dedication shines through the Dragons’ Den Legend in her formative Years

The Founder, Lucy Rout, is a 27-year-old cancer survivor who needs to medicate every time she eats. The entrepreneur and inventor found herself apologising for having to doing so, so she searched for a pill case that would make her feel better about this part of her day, but she simply couldn’t find one, and this is how the idea was born. Lucy then decided to design her own pill case, before going on to launch Tabuu. Within 48 hours of the brand’s launch, Tabuu garnered impressive media attention with a feature on Grazia. National TV Exposure: Another way to protect her pill box is with a registered design. This will protect the appearance and design of her product. Registering your design makes it easier to prove that the design is legally yours and when you created it. In addition to her dedication to making a difference, Lucy’s vibrant spirit extended into various extracurricular activities. As an esteemed member of both the Durham University cheerleading and netball teams, she exemplified unwavering dedication and the ability to thrive in collaborative environments – a precursor to her future as a visionary founder. Lucy Rout & Tabuu Pill Cases Achievements Tabuu is a pill case start-up launched by Lucy Rout, a 27-year-old cancer survivor who wants to remove the stigma when it comes to taking medication in public.

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My main advice would be to try not to view everything all at once, as the size and scale of what you're trying to do can seem incredibly overwhelming. If you had told me that I'd be getting a product from ideation to GTM in 3 months on a shoestring, 18 months out of major surgery – I would have laughed. Breaking things into chunks and putting one foot in front of the other really kept me going.

Demonstrating her commitment to this goal, Lucy recently established a partnership between Tabuu and the Terrence Higgins Trust – an organisation dedicated to ending the transmission of new HIV cases in the UK by 2030. Through Tabuu, Lucy launched a limited-edition pill case, with 100% of profits going directly to support the life-changing and incredible work carried out by the charity’s teams. Despite their small social media presence, Steven was keen to support the duo in improving their digital presence and made them an offer. It’s the modernised pill case invention that everyone’s talking about. It’s smart, discrete, stylish and compact: perfect for those on the move, and for busy lifestyles. Paola stood firm that this type of product didn’t already exist on the market, but sadly this wasn’t enough to convince Peter. Despite a confident pitch, and a product that caught my eye, there was no deal for Paola today. Zen in the Den

Lucy Rout had one mission when on her route to entrepreneurship: to open up conversation around medication. After being diagnosed with pancreatic cancer at the age of 25, Rout realised she wanted to pave the way for change for people who take medication each day – and soon her business was born. During her time in London, Lucy actively sought out business internships at the likes of Vita Coco and served as a campus brand manager at Danone, showcasing her proactive approach to learning and development. Her adventurous spirit led her to venture into the world of water sports, where she briefly worked as an instructor in Greece. Beyond her impressive professional endeavours, Lucy devoted countless hours to meaningful volunteer work, immersing herself in programs like We Make Change, The Girls’ Network, and Girlguiding. While some may recognise Lucy from her appearance on Dragons’ Den or as the visionary founder of Tabuu, the inspiring story that paved the way for these accomplishments remains largely unexplored…but we’re here to change that. Lucy’s personal Health Story leads to the unique Tabuu Pill Case Business Idea