A lot of work went into finding the right ingredients for Epic Oats; the granola in each Epic Oats flavour is completely distinct, formulated in a way for optimum sensory enjoyment. I wanted to create almost like a ‘deconstructed dessert’ but in a healthy form, with flavours that were nostalgic and deliciously aromatic. But of course, creating a product with such low sugar and no hidden secrets, was never going to be easy. It is the healthiest porridge pot on the market which is low in sugar, gluten-free, vegan friendly and high in fibre and protein. It is also fully recyclable.

Well I have a rather illustrious past. I’m an airline pilot by profession, which of course comes with its ups and downs…pun intended. Combined with a heavy dose of the performing arts; I have been in lots of commercials, indie films and extra work which has been great for building my confidence, resilience and determination - key things in having a business. This also isn’t my first attempt at running a business. I developed an app about 12 years ago called “screaming Steve” which was a complete and utter fail! But it was one hell of a learning curve for me. The best part is that these chocolate overnight oats are ridiculously delicious, like eating a piece of cake, but good for you! What Does This Recipe Taste Like I think it is important that there are more products out there which cater to people who prioritise their health and nutrition and I think Epic Oats does exactly that. Epic Oats means what it says; it’s oats but in their best form: nutritionally dense, high in protein, gluten free, low sugar and vegan. The oat and granola combo is innovative as it adds flavour and texture to the three flavours in their range: Original, Cherry Bakewell and Apple Crumble.A single Epic Oats pot contain 67% less sugar than the market-leading instant porridge pot brand with just 5g of sugar per pot, compared to 14g in a Quakers Golden Syrup pot.

The plan is to establish ourselves with good listings that will ensure a foothold here in the UK and Europe. In the second year, we intend on breaking into the US market, as it’s my second home and our product would excel there once introduced. Daniel Knightley, founder of Epic Oats said: “Our range of British oat pots have been created with both taste and health in mind. We spent a long time perfecting the additional crunchy granola topping so it offers something unique to the category. It takes 5 minutes or less to assemble the ingredients in a jar and store them in the fridge, where the oats practically “cook” themselves overnight. The texture for these is lovely and soft, but the outside is quite chewy – and that’s the best thing ever. The raisins give a softer texture, just like you would get with chocolate chips (side note, if you don’t like raisins, you can use chocolate chips in them!). Sugar

Data from Kantar suggests that the natural & wholesome cereal category, mostly consisting of granola and muesli, has seen the most YOY growth with consumers actively looking for health conscious brands. When you wake up, all you have to do is grab a spoon and enjoy an epic breakfast that will keep you full for many hours. British Epic Oats has developed an innovative porridge pot range which has a separate granola topping in three quintessentially British flavours; Apple Crumble, Cherry Bakewell and Original. It launches into the independent, retail and health food market in June 2022.

A single 195g pot contains 14g of protein and it contains 67% less sugar than the market leading product with approximately just 5g of sugar in each pot. (This figure has been taken by comparing Epic Oats Original oat pot with Quakers Golden Syrup Porridge Pot. Per 100g, Epic Oats Original contains 5.2g of sugar and Quakers Golden Syrup contains 16g).Chocolate and peanut butter: who can resist? Add oats to the equation, and you have a super tasty and nutritious meal with plenty of benefits for your health. Two years ago we were just an idea. Fast forward to now, we are a brand that is paving the way for healthier convenience products. Two years of product development saw a lot of refinement of my idea and working with food manufacturing experts and consultants, together they really helped to shape my vision and get us to where we are today. You don’t! is the short answer to that. It’s how you process it in the moment. I’ve realised it's heavily associated with life experiences and other careers I’ve been in. Without those experiences, I would not have handled obstacles as effectively. Also with a heavy dose of trial and error. On-the-go porridge pots may seem like a healthy option but they can be loaded with added sugar, salt and fat.