It was a decade ago when Olaplex first put bond-building hair treatments on the map — now you’ll find a structure-fortifying, damage-repairing formulation in almost every haircare range. Another major perk is it works on every single hair type and all types of damage, even for virgin hair. “Hair is softer, smoother, and more manageable, color looks more vibrant, and you have less breakage after one use,” Perry says. “It’s honestly my secret weapon for every client, especially those with color transformations or bleach.”

too damaged? Sometimes this means that it’s particularly susceptible to tangles and knots, other times it just feels a bit too dry for comfort. Odds are this is because your hair has been Nicole Petty, hair expert at Milk + Blush, has noticed a dramatic rise in the popularity of hair bond builders in recent years. “Designed to chemically repair strands damaged by bleach, heat, and styling, they’re a step up from regular hair masks and products that only improve the hair’s surface,” she says.You can repair the disulphide bonds by using a weekly bond repair treatment, or using a split end sealer to ensure already damaged ends are temporarily sealed, preventing them from splitting further up the hair shaft and reducing further breakage,” says Petty. Few beauty products can lay claim to achieving cult status. Of the skincare world, there is Estée Lauder's inimitable Advanced Night Repair; Nars' orgasm blush where make-up is concerned, and when it comes to hair: Olaplex's Bond Maintenance Shampoo and Conditioner.

Beauty. The products are specially designed to recreate the bonds between broken pieces of hair and restore them to their previously nourished state. In the same way that you would use a deep Depending on the severity of damage, I suggest using a bond builder two to three times a week until you start to see a visible difference in the state of the hair,” Saviano says. “Once hair has begun to improve, you can use it weekly for maintenance.” Apply to clean, damp hair and comb through, then wait approximately 10 minutes and blow dry. Adding the heat activates the permanent covalent bonds, which are the bonds that give your hair lasting results. A full blowout isn’t necessary, since even just a little bit of heat will give you better results. If you’re dedicated to air-drying, you won’t get the full experience, but you’ll still see some benefit.The ingredient lists are strikingly similar. First up, you’ll find propylene glycol, which softens hair and makes it easier to comb. Then there’s polyquaternium-37, which acts as an antistatic. And finally, panthenol, which works to strengthen hair, retain moisture and improve the texture of damaged hair. Enriched with nourishing avocado and argan oil, the conditioner is designed to add moisture to dry ends and give hair a frizz-free finish. Pre-wash hair treatment over-exposed to things like heat styling tools and chemical hair products. So what do you do? Are you supposed to just The concentrated mask is powered by Olaplex Bond Building Technology, which is proven to relink hair bonds damaged by styling, heat, and chemical services. The repairing formula boosts moisture, shine, body, and smoothness on all hair types and textures. It works by penetrating the hair strands and sealing in active ingredients for ongoing effectiveness. The results from a single treatment can be felt for weeks, with overall hair health improving with continued use. The mask is pretty much a miracle in a bottle, but the scent is just okay — regardless, that minor inconvenience is fully worth the end result. Despite being diehard Olaplex fans, it’s fair to say that after a couple of uses, we were left impressed with Aldi’s pre-wash treatment. Our hair did feel smoother and shinier.