Over the years, the sweets have been customised for royal occasions such as weddings, jubilees, births and birthdays. The brand is now so iconic it is used on a range of other carefully selected products including Carex handwash, ice lollies, clothing, jigsaw puzzles and scented candles. 'It is a really recognisable product and we have refreshed the messages through the years to keep them relevant. People around the business often come up with the sayings and we always keep them child-friendly,' says Jeremy. d) Any third-party failure that results in the interruption or cancellation of the Competition and/or any Prize that may be associated with the Competition. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into. Our aim is to run a good business with products that taste the way our customers want them to taste, and with an element of fun. We have fabulous products that make people happy.'

For balance enquiries, please visit a participating Krispy Kreme retail store or call our customer care team on 01276 601170. In 2012 Love Hearts celebrated the Queen’s Diamond Jubilee. Messages included: CONGRATS MA'AM, I LOVE CORGIS, HRH and JUBILEE 2012 My late father, Michael, took over in 1975 and ran the business with his brothers Anthony and Brian, alongside Trevor and Adrian Matlow, the sons of Alfred and Maurice,' says Jeremy, who became managing director in 2012. Gift cards can only be redeemed at Krispy Kreme UK retail stores, excluding Bentalls and Selfridges concession stores.

The Love Hearts Range

The Promoter is not liable for any costs incurred by winners in the redemption of any of the Prizes. In the 1970s Hippy Bits launched, similar to Love Hearts but with flower power style messages: ZEN, LOVE, POWER, GROOVY

Employees of Swizzels Matlow Limited or their family members or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition. The competition is open to residents of UK, Republic of Ireland, Isle of Man and Channel Islands. Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. All entrants’ statutory rights are not affected.In 2013 One Direction teamed up with Swizzels to make One Direction Love Hearts with 30 themed messages chosen by Love Heart fans.