Yeung of AllMusic said "overflowing with confidence, Jisoo, Jennie, Rosé, and Lisa conquer each track on The Album with their vocal ability (both singing and rapping) and effortless charm, switching up styles to offer something for every type of fan.

The album includes two collaborations: 'Ice Cream' with Selena Gomez and 'Bet You Wanna' featuring Cardi B. On June 27, 2020, Blackpink performed "How You Like That" for the first time at The Tonight Show Starring Jimmy Fallon.Each limited edition comes with A4 size photo booklets, B3 posters, circular BIG cards, and photo cards for its concept. An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received a weighted average score of 71 based on 8 reviews, indicating "generally favorable reviews". Cassette sales climb to their highest in the UK in 17 years: The Official Top 40 best-sellers of 2020 revealed". On October 21, 2020, Blackpink performed "Lovesick Girls" on Good Morning America and Jimmy Kimmel Live!

On June 7, YG Entertainment released a prologue of Blackpink's newest reality show, 24/365 with Blackpink, ahead of its launch on YouTube.The release was accompanied by a music video, directed by Seo Hyun-seung, which was released on the group's official YouTube channel the same day. The Album debuted at number one on the Gaon Album Chart and sold 1,092,550 copies in its first month, becoming the best-selling album by a female act in South Korea at the time and the first in the chart's history to surpass one million sales. Globally, "Lovesick Girls" debuted at number two on the Billboard Global 200 and at number one on the Global Excl.