Our ambition for this is really significant. We believe this is a world-first and it allows us in terms of our global journey to extend out to markets where we weren’t able to bring Guinness draft before.”

However, although they might not own the oldest Christmas tree in the world, there’s an individual who is a true ninja when it comes to decorating a Christmas tree: precise, fast, and efficient! The American record holder has once again broken his previous record for the most beard baubles in a beard by hanging the incredible number of 710 Christmas baubles to his flourishing beard.In the last few years, Joel and his skills of adding baubles to his beard have been a certainty for the records keepers at Guinness World Records HQ. Taste- how enjoyable was the flavour of the drink? How strong or rich was it? What flavours came through strongest? Did it make you want to take another sip? It's not all BBC documentary style facts, though, and the Guinness World Records 2024 book is still full of the silly, weird and eye-opening records from across the globe. For our blind tasting two testers, one a regular Guinness drinker and the other a Guinness novice, poured glasses of each drink for each other without revealing which was the Guinness 0.0 and which was the Guinness Draught.

If you're looking for an easy Christmas present win this Cyber Monday, we have a suggestion for you. For many people around the world, winter comes with family traditions that accompany them from the very first years of their childhood.

Subscribe to our mailing list

We teach the heart of Santa and that’s what stands us apart from all the other schools that have started after the Charles W Howard Santa Claus School," said Tom Valent, dean of the school since the 80s. Forget Santa’s sleigh: what better way to enter right into the Christmas spirit than pedalling on a giant ridable bike shaped and painted like a giant Christmas tree?