Rivets was an iron brew drink launched in 1994 [76] by Meri-Mate Ltd of Dundee as competition for A. Now it’s back for good, so people can enjoy it year-round with the first bottles going on shelves today. Another featured a picture of a cow with the slogan "When I'm a burger, I want to be washed down with Irn-Bru". In 2012 the company changed its slogan to "gets you through", which see a number of people drinking Irn-Bru to get through tough situations.

saw the introduction of Low Calorie Irn-Bru: this was re-launched in 1991 as Diet Irn-Bru and again in 2011 as Irn-Bru Sugar Free.Combining a drop of the iconic essence in every flavour, PWR-BRU can deliver an energy drink in a way that only IRN-BRU can. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition. One billboard that drew criticism featured a young woman in a bikini along with the slogan "Diet Irn-Bru. The "Iron Brew" name has continued to be used for many versions of the drink sold by rival manufacturers. In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer.

Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional. However, the scene involving the mother shaving at the end of the advertisement was deemed by Ofcom to be "capable of causing offence by strongly reinforcing negative stereotypes", and so it was taken off the air.According to a 2003 BBC report, a billboard which featured a depressed goth and the slogan "Cheer up Goth. David Amers, Planning Director, said: "Irn-Bru is the likeable maverick of the soft drinks market and these ads perfectly capture the brand's spirit. In March 2021, Barr announced the relaunch of "IRN-BRU 1901" as a permanent addition to the IRN-BRU lineup. Barr launched an alcopop drink combining Irn-Bru and Bell's whisky, although this proved to be unpopular and was discontinued.