Given the talent Philips has shown in the past for getting extra vibrancy and punch out of older OLED panels, the prospect of what it might be able to do with the OLED807s' EX panel is mouthwatering. Especially as the other big new feature Philips has introduced with the 55OLED807 is a new (sixth) generation of its P5 picture processing engine. As the eagerly awaited successor to the multi award-winning Philips OLED806 series (see HCC #323), the new OLED807 arrives burdened with the heavy weight of expectation. Can the manufacturer effectively evolve its OLED technology yet again? The answer to that, it turns out, is yes – this range usurps its illustrious predecessor in at least three major ways. But we're getting ahead of ourselves... So with Ambilight out of the way, the 55OLED807 becomes a slightly more straightforward, like-for-like rival to all the price-comparable alternatives around. Mind you, its compatibility with every worthwhile HDR standard, including Dolby Vision and HDR10+, marks it out as the product of a company who puts the consumer, rather than industry politics, first.

The percentage of the approximate area, taken by the active part of the screen, to the total front area. The 55OLED907 sounds almost miraculously good for a TV that accommodates its speaker set-up in such a compact design. The front-facing speakers behind the felt band below the screen are far more powerful than you’d think possible, pushing huge quantities of sonically charged air forwards into your room. This instantly delivers much more impact and directness than the majority of integrated TV sound systems. The pixel pitch shows the distance from the centers of two neighboring pixels. In displays, which have a native resolution (the TFT ones, for example), the pixel pitch depends on the resolution and the size of the screen. Information about the maximum vertical viewing angle, within which the image on the screen is of acceptable quality.A new Aurora feature even lets you combine Ambilight with a selection of ‘screen saver’ videos and images, ensuring that your TV could remain an attractive centrepiece to your living room even when you’re not actually watching it… assuming you don't mind the extra energy use. There are fans of Ambilight who swear by the technology, but if you’re a video purist who doesn’t fancy disco lighting behind the TV, there is another benefit. Ambilight offers a neutral white setting that acts as a bias light and has a number of key advantages, such as improving the perceived contrast, and also creates a more comfortable viewing experience at night. Philips OLED807 review: HDR performance The 55OLED907’s single-chip processor actually yields a key gaming advantage over the dual-chip one found in Philips’ OLED937 flagship TVs, in that provided you set its picture preset to HDR Monitor rather than HDR Game, the TV will play 4K/120Hz sources in their full resolution, rather than showing them with a halved vertical resolution as happens with the OLED937. There was a time when this sort of intense sharpness and detailing on a Philips TV might have felt forced and unnatural. Now, though, the quality of Philips’ picture processing is so good, especially when it comes to dealing with image noise, that you just feel as if the 55OLED907 is simply showing you more of the detail that’s actually in a source, rather than it just giving everything an artificial sharpness boost. Percentage luminance drop at 20 degree vertical angle from the centre of the screen with 50% white output

Percentage luminance drop at 20 degree vertical angle from the centre of the screen with 100% white output The 24-inch 5537 is similar to the 6706 (above), except that it's not 'smart'. It does have a built-in digital tuner, though, plus a couple of standard HDMI ports. Size class of the display as declared by the manufacturer. Often this is the rounded value of the actual size of the diagonal in inches.

The star of the show is the new EX panel, which adds an extra level of dynamism to OLED's customary strengths.” ’Home Cinema Choice’ – Best Buy.