We’re kind of the outlier,” Gallagher agrees. “But while we’re not a low-calorie light beer, there are a lot of consumers who still view Modelo and Mexican lager as a pretty light, sessionable beer. It’s not like we’re an IPA or some heavy craft beer.” In an era where a product can be emblazoned with a brand touting cultural authenticity but be made somewhere entirely unrelated, it’s encouraging to know Modelo is still brewed in Mexico. Although the company has changed ownership in the last several years, the Grupo Modelo headquarters is still in Mexico City, and the breweries producing Modelo beer are all located in the country. Modelo is almost 100 years old.

We like Tecates. We enjoy enjoying them over a handful of chips and salsa. However, to us, a Tecate has always felt a bit more beer-y than the rest of the Mexican lagers we’ve tried.If that phenomenon sounds like the product of particularly shrewd marketing, you might be surprised to learn that Modelo Especial only started running English language ad campaigns six years ago. Prior to that, everything was targeted toward the brand’s “core” Mexican and Hispanic consumer base, Gallagher says. Those efforts have since seen the brand’s “household penetration” — one of the major metrics it uses to gauge performance — rise 20 percent among non-Hispanic drinkers. Modelo Negra or Negra Modelo is a 5.4% abv Dunkel-style lager [19] first brewed in Mexico by Austrian immigrants, and was introduced as a draft beer in 1926. [20] [21] Modelo Negra comes in an unusually shaped, wide brown bottle with a trademark gold label. Modelo Negra is most commonly served in 355ml glass bottles.

Victoria is a 4% abv Vienna lager first brewed in Toluca, México, in 1865 by Compañía Toluca y México. Grupo Modelo bought out Compañía Toluca y México in 1935. Here’s a good way to tell the difference between the two. If, on Sunday morning, you decide to get up and drink, and you have two choices, the Especial pilsner beer or the Especial chelada, look to your next move and let your activity decide which beer to quaff. Dos Equis is the first Mexican beer you try after Corona. It’s true, and you know it. At this stage, you haven’t even heard of Cerveceria Modelo, and that’s ok. Enjoyable though the limited edition Dia de Los Muertos label was on this Victoria, that’s where the good times ended with this beer. Pouring a richer shade than its counterparts, hopes that this would translate to depth of flavor were quashed by low-alcohol, flavorless sips, which finished with a metallic twang. 7. Dos Equis María Asunción Aramburuzabala, known as Mariasun, is Mexico's second-wealthiest woman and inherited her stake in Grupo Modelo. [ citation needed] Grupo Modelo [ edit ] A Modelo brewery in the Mexican state of OaxacaEvery day of the week. That’s what we say when we compare Bud Light to Modelo. As in, we’d take a Modelo every day of the week over a Bud Light. Fun fact, “50,000 bottles of beer were served at the Modelo brewery’s grand opening celebration.” Types of Modelo Beer That Modelo Especial holds its own so valiantly against light lagers is possibly the largest, most attractive feather in its cap. More recently, Modelo came on as “an extremely visible sponsor” of Lucha Underground, “the El Rey network’s outlandish pro-wrestling television series,” writes Ericy Shorey in a 2018 VinePair article. “The ring’s ropes are now Modelo’s colors, fights take place atop conspicuously branded floor mats, and announcers occasionally shout out the brand.” Fans of the show were sharply divided on the mega-brand’s presence. Modelo has a softer side… sort of. Comparing these two imported beers is a challenge. Modelo brings some textural variance in its flavor, along with that “hint of herb”, while Pacifico leans on a little extra bitterness to get the job done (perhaps a higher IBU rating?). Can't go wrong with a Tecate Modelo vs Tecate

Something else this statistic highlights is the fragmented status of Especial’s popularity. It’s not that everyone, everywhere is reaching for a bottle or can if they’re not drinking Bud Light. But in the markets where the brand has taken off, people really, really like it. At least part of the reason Modelo emerged is thanks to the little-remembered reign of Austrian-born “Emperor of Mexico” Maximilian I. Maximilian, who got into his unlikely position by the regular means (wheeling and dealing with Napoleon III, for example). His reign in Mexico was short-lived — lasting from April 1864 to 1867 — but he did bring with him a pronounced taste for German- and Austrian-style beers, which continued to influence the growing world of Mexican brewing. (Maximilian, FYI, was a fan of Vienna-style dark beers, so he would have gone for Negra Modelo over Especial.) Negra Modelo makes award-winning chili. The history of Grupo Modelo starts with two entrepreneurs: Don Jesus Sanchez Mejorada and Don Eugenio Garza Sada. In 1925, they founded Cerveceria Modelo, which was later renamed Grupo Modelo in 1931. Today, Grupo Modelo has over 65% of the Mexican beer market share.Beer wars: Bud Light loses top spot to Modelo in May". Yahoo Finance. 2023-06-14 . Retrieved 2023-06-14. While Jalisco is better known among drinkers for its agave distillates, this historic Guadalajara-born brand is a great ambassador of the region’s brewing credentials. An enjoyable malty nose, with sweet hints of corn, leads to clean, thirst-quenching sips. 3. Tecate Planning a special occasion? Our selection of champagne & sparkling wineadds a touch of elegance, while our bar accessories offer the essentials for serving up drinks the right way. Remember, you can celebrate responsibly and still make it memorable. Now Modelo probably didn’t seem like the jewel among this crown at the time; that distinction, fittingly, would have gone to Corona. But via a lot of hard work and shrewd marketing, Modelo Especial has since become a behemoth in the beer industry.

First bottled in 1925, [15] Modelo Especial, a 4.4% abv pilsner-style lager, was the number two imported beer in the U.S. by case sales in 2014, selling 22.9 million annually. [16] In June 2023 the beer became the best-selling beer in the United States amid the 2023 Anheuser-Busch boycott. [17] [18] Modelo Especial is most commonly served in 355ml (12U.S.floz) glass bottles although in some countries can be found in 12-U.S.-fluid-ounce (355ml) cans. BeerAdvocate.com, Inc. - Jason and Todd Alström. "Beer Advocate description". Beeradvocate.com . Retrieved 2011-12-06. When American Prohibition took hold in 1920, all alcohol disappeared from the U.S. (Kidding!) Consumption of alcohol did decline, as it was illegal to produce or sell, thus difficult to do so safely and proficiently. So, thirsty Americans turned to their neighbors to the south, where beer was still flowing freely. We got our first taste of Mexican beer then and haven’t lost a taste for it since. Modelo is Mexican beer, but has German roots. Of course, the brand hasn’t ignored its core base or the regions in which it performs best. Modelo’s marketing campaigns have included partnerships with various sports franchises, including the Las Vegas Raiders, LA Galaxy, Chicago White Sox, and Golden State Warriors.

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When it comes to enjoying a cold one on the stoop after a hard day of work though, Modelo wins in a landslide. Not the OG, but a Vienna-style lager Modelo vs Dos Equis All of which is no small feat considering Modelo Especial isn’t even the most famous Mexican brew to enter the U.S. market. So how did we arrive at this point? Modelo By the Numbers (and Metrics) Beyond Cerveceria Modelo’s core two beers is a lineup of michelada-style beers that expand upon the brewery’s traditional brewing roots. Grupo Modelo also exports beer to the United States, Canada, Europe and Asia. In 2013, it was the largest brewer in Mexico and seventh largest in the world. Corona Extra is one of the best-selling beers worldwide. Grupo Modelo has been a wholly owned subsidiary of Anheuser-Busch InBev since 2013. a b "Reporte Anual Final 28 06 2006" (PDF). Gmodelo2.com. Archived from the original (PDF) on 2011-07-11 . Retrieved 2011-12-06.