Safeguard soaps are high involvement products, and therefore a consumer demand tabulation is essential. The new advert campaign will engage the customers to achieve different tastes and preferences regarding expectations, experience with the already existing brands, and referral probability. The current adverts will first be evaluated and develop a ducted advert that involves every aspect of the safeguard products.

a b Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles. Safeguard is an antibacterial soap of Procter & Gamble registered with the Food and Drug Administration (FDA) and is sold in the United States, Mexico as Escudo, Ukraine, Latvia, Canada, Egypt, China, Nigeria, Kenya, Pakistan and the Philippines Fairy (known as Dreft in the Netherlands and Yes in Sweden and Norway) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.

In the following years, "either no additional data were submitted or the data and information that were submitted were not sufficient for the agency to find that these ingredients are Generally Recognized as Safe and Effective," according to the release.

The FDA's proposed rule came after data suggested that long-term exposure might lead to bacterial resistance or have hormonal effects. Research by the Environmental Working Group, an advocacy group, found companies using triclosan — which is also used as a pesticide — in many soaps and even in toothpaste. Safeguard soaps are linked to dissolving easily in water and thus disapproves sustenance quality. Besides, safeguard has a high efficacy level that makes customers doubt its composition. This keeps some customers away from the argument of chemical-related acceleration of efficacy (Abbasi, 2021). The brand awareness is also low and majority of people are unaware that Safeguard body wash exists on the Singapore market. The body wash is a minor player compared to bar soap, the market leader in the soaps category (Abbasi, 2021). In addition, safeguard is well known as a brand for its exceptional skin germ prevention but there is no novel or innovative approach to express this benefit. Marketwise, there is no tactical or distinct advertising support (Abbasi, 2021). It is only used in conjunction with the Safeguard portfolio’s marketing materials, sometimes with Safeguard bar soap, in-store sales pitches, and television commercial end tags (Abbasi, 2021). Jürgen Lange (2017-07-06). "Stolberg: Dalli gelingt weiterer Waschmittel-Coup und übernimmt "Dash" ". Aachener Nachrichten . Retrieved 2019-06-05.

Safeguard Antibacterial Hand Wash kills 99.9% of bacteria***, including many of the common bacteria you might be familiar with: Salmonella, E. Coli, Strep, MRSA and more.

Brands like Dial and Softsoap now instead use three ingredients — benzethonium chloride, benzalkonium chloride, and chloroxylenol — which are not covered by this FDA rule.

Through this study, we will be able to understand how Safeguard soap media marketing can influence teenagers when it comes to hygiene and how advertisements affect the youths purchasing decision. For the Company of Safeguard Soap: Know how their advertisements affect their customers' purchasing behavior. Know the possible action they can use against their competitors. Know what strategies they can use to attract loyal customers. Be an instrument of innovation for their new product. Make higher sales for their company. Based on the SWOT analysis, safeguard brands have to be improved in how the public and customers view them (Darbinyan, 2021). It is clear that the body was a new soap brand in the market, and its popularity is yet to be seen. Although there have been successful work in marketing the soap bar, the company needs to improve on the structures through which the weaknesses arise (Darbinyan, 2021). To ensure this marketing plan, the management has to consider the opportunities at hand. Through the popularity of the bar soap, the body washes brand of Safeguard can be pushed into higher levels (Darbinyan, 2021).

Safeguard Hydrating Hand Wash, made with a Natural Moisturizing Factor, hydrates* to support skin’s natural barrier. It only takes 30 seconds to wash away 99% of bacteria** and leave hands feeling confidently clean and hydrated*.

Abbasi, o., 2021. Marketing Strategies by P G Pakistan for Safeguard Soap .PDF. [online] Academia.edu. Available at: [Accessed 15 August 2021]. Currently, the marketing message “providing germ removal and deodorant protect family” is used t attract the target audience. This message is availed in the advertisement prints, television adverts and on the label so the product. Although this marketing message is crucial, a more diversified one could be more effective.