There are now more than a dozen different Cutie Cuffs series, many of which feature characters from popular franchises such as Star Wars and Harry Potter, in addition to those from the Disney universe. We can’t argue that the popularity online has driven sales as well as raised awareness for our products.

Technical storage or access are strictly necessary for the legitimate purpose of allowing the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. With the growing popularity, other retailers have taken a big interest in Cutie Cuffs," Nolan explains. Similar to the craze of Beanie Babies in the 90s and the obsession of Squishmallows in recent years, Cutie Cuffs are suddenly popping up everywhere on social media. The Toy Insider also accepts consideration from manufacturers, which is clearly marked as sponsored content. Everything changed when we released our first Disney Cutie Cuff set in the Target Valentine's section in 2022,” Nolan says.For the holiday season, we will have different releases at different retailers [including] Walgreens, Hot Topic, FYE, Meijer, Hobby Lobby, Dollar General, Walmart and Target. Each character is dedicated to paying homage to your favorite movie, with fashionable versions of some of the highly coveted characters. The Pop Insider is an editorial site that receives free samples from manufacturers, but all editorial opinions are their own.

The Disney characters we have heard a high request for have been Pascal and Stitch from Series 1, Sulley and Baymax from Series 2, and Eeyore, Marie, Dumbo and Bullseye from Series 3. The Pop Insider also accepts consideration from manufacturers, which is clearly marked as sponsored content. Senza un mandato di comparizione, una conformità volontaria da parte del vostro Fornitore di Servizi Internet, o ulteriori registrazioni da parte di terzi, le informazioni memorizzate o recuperate per questo scopo da sole non possono di solito essere utilizzate per l'identificazione. Other characters in the Pride line include Mickey Mouse, Minnie Mouse, Stitch, and the Rainbow Unicorn from Pixar's Inside Out.We determine who is the most sought after by people saying what character they are hoping to find in their videos,” Nolan says. The toys had been gaining steam, gradually accumulating fans through word of mouth—and then things went to another level last year, with the help of a little Disney magic. Sales of Cutie Cuffs really skyrocketed once they started to get a lot of buzz on social media, particularly TikTok—which created the kind of viral exposure most manufacturers can only wish for. While I didn't get one of the characters Nolan mentioned above, I was excited to discover an adorable Simba cuff inside the box.

There are six characters to collect, including Mickey Mouse, Minnie Mouse, Olaf, Stitch, Squirt, and Pascal.

The Marvel Cutie Cuff release flew off the shelves at such a high rate, we did not anticipate that demand. Item arrived in bubble wrap and in great condition, which is awesome because it's going to be a gift for my 9-year-old niece who's been chasing it! Consent to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. The Toy Insider is an editorial site that receives free samples from manufacturers, but all editorial opinions are their own.