Keeping this business going for nearly ten years! In ten years the amount of comments I have received from mums who have thanked me for helping them to keep their babies close, for listening to them when they have felt especially vulnerable, for video chatting with them to help if they felt overwhelmed, for donating our wraps to organisations supporting new mums.

A baby sling wrap can be stretchy or sturdy, with one piece of material that you wrap around your body to distribute your baby’s body weight evenly. Breastfeeding is easier on the go – Mums can feed while using the baby wrap, with nobody being any the wiser! No longer do you have to stop what you are doing, find a place to sit, and get your baby out of the pram.When it comes to using a sling with a young baby, The Lullaby Trust states, 'The safest baby carrier to use will keep the infant firmly in an upright position where a parent can always see their baby's face, and ensure their airways are free'. Ensure your baby can breathe easily, and keep an eye out for any trip hazards that may obstruct your path. You need to support your baby at all times while feeding, but using a wrap gives you more freedom generally. After feeding, change the position of your little one, making sure their head is facing up as well as being clear of the sling wrap and your body. And it has great customer service providing one-to-one skype consultations if a customer needs extra support with using their product. All of which is all great, but how did it actually perform? Is the Amawrap easy to use?

Catia: This wrap did help me a lot, my son is a baby that wants to be held all the time, so this was a god send. I put my son on the wrap and he goes to sleep straight away, and it’s so easy to put on and take it off. Also having three children, being hands free on the school run it’s great. It’s great to do some housework, also I was really amazed that I managed to breastfeed my son while having him wrapped.

Featured in our essential guide to the best baby slings and wraps How did this product make your life easier? Charlotte: For the price and time it takes to put on and adjust I would prefer to use a newborn sling with more structure and safety features. Other competitors offer a sling which is ready to use straight away once put on without worrying if they're in it correctly. Although with this style of wrap it is lovely to feel baby so close to you as if they are part of you, I just felt worried about the support it was giving.

Catia: I think this product should be considered to win best wrap because it is great, it folds really well, you can easily take it with you in your changing bag. Fabric is very soft, there’s many colours to choose from, it’s very long in length so anyone can use it, even men. It’s a light fabric so it’s great for summer. K = Keep chin off chest - Your carrier should offer enough support so that your baby’s is never curled up so much that chin touches their chest. This can restrict their breathing, so you should always have at least a finger’s width between their chest and chin This may come down to your preference and baby's comfort - but there are multiple positions you can try with your sling depending on the design. We discuss the safety of doing so below, but if you're anxious about trying to put your baby in a sling or wrap, practice with a doll or something similar first. Just to get a sense of what you're doing. How to use your baby sling wrap safelyPast research has even linked babywearing to less fussy and more contented babies who tend to cry less in the day and at night. GET THINGS DONE WHILE BONDING - Develop strong emotional bonds and constant stimulation with the flexibility and freedom to go where you want and get things done. PREMIUM COTTON BLEND: A soft, lightweight, breathable fabric, with just the right amount of stretch. Made with natural cotton and ZERO harmful chemicals. The superior quality ensures years of repeated use, and it’s machine washable too. In the US, the baby carrier market is expected to grow by more than 40% in the 4 years to 2025. Whether you want to go shopping, go for a walk or just get some chores done around the house, a baby carrier is an excellent way to be mobile while soothing your baby. Jules: This product is comfortable and doesn’t just last for pregnancy, it goes through your nursing journey and beyond. I don’t like buying maternity clothing because it isn’t used for long, but this jumper doesn’t have the obvious Maternity and nursing look about it. The flaps on the side are stylish and the zip for nursing is very well hidden and discreet. You don’t have to be pregnant or feeding to wear this. The quality of the material will ensure you can use this jumper for years after your pregnancy. The design is lovely too, eye catching and different while stylish and pretty at the same time. It’s very comfortable, whatever you use it for. Would you choose this product above all others on the market?