Cadbury plc Demerger" (Press release). Cadbury plc. 7 May 2008. Archived from the original on 13 December 2009 . Retrieved 29 December 2009. Cadbury India – Cadbury Schweppes Profile – History of Cadbury India". Iloveindia.com. 21 July 2007 . Retrieved 21 December 2010. During the Second World War, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1950, and normal production resumed. Cadbury subsequently invested in new factories and had an increasing demand for their products. [26] In 1952 the Moreton factory was built. [27] a b c d e f Hendry, John (1999). European Cases in Strategic Management. Cengage Learning. pp.81–82. ISBN 1-86152-577-X. The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos". [53] Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets. [54] But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer. [55] [56] [57]

Cadbury Plant Bar: Vegan alternative to Dairy Milk chocolate set to launch". CBBC . Retrieved 23 November 2021. Three in hospital with salmonella after Cadbury scare". The Guardian. 30 June 2006. ISSN 0261-3077 . Retrieved 24 April 2019. a b c d e f g h Dellheim, Charles (February 1987). "The Creation of a Company Culture: Cadburys, 1861–1931". The American Historical Review. Oxford University Press on behalf of the American Historical Association. 92 (1): 13–44. doi: 10.2307/1862781. JSTOR 1862781. PMID 11612055.Cadbury's Claremont was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons. [105] Shah, Dr Shashank. "When Crisis led to Consumer Safety: The Story of Cadbury". BW Businessworld . Retrieved 18 March 2021.

Chris Smith; Michael Rowlinson (1990). Reshaping Work: The Cadbury Experience. Cambridge University Press. pp.78–82. ISBN 978-0-521-32304-8. The 2007 Gorilla television commercial promoting Cadbury Dairy Milk – featuring Phil Collins " In the Air Tonight" – won numerous awards, including Gold at the British Television Advertising Awards in 2008. [158] Four TV commercials for Cadbury products featured in the top 50 of Channel 4's 2000 UK poll of the " 100 Greatest Adverts". Cadbury Flake, featuring Flake Girl, was ranked 26th, Cadbury Dairy Milk Fruit & Nut, featuring the slogan "Everyone's a fruit and nutcase" sung by comedian Frank Muir, ranked 36th, Fry's Turkish Delight, with the slogan "Full of Eastern Promise" accompanied with model Jane Lumb, ranked 37th, and Cadbury Milk Tray (which since 1968 has been advertised by the 'Milk Tray Man', a tough James Bond–style figure who undertakes daunting 'raids' to secretively deliver a box of Milk Tray chocolates to a lady), [159] the "Avalanche" advert where he races ahead of it to deliver the chocolates, ranked 48th. [160]

Mini Eggs Giant Easter Egg 455g

Cadbury production moving to Australia". The New Zealand Herald. 17 October 2017 . Retrieved 17 October 2017. The merger put an end to Cadbury's close links to its Quaker founding family and its perceived social ethos by instilling a capitalist venturer philosophy in management. [31]