Placement is also an important part of application when it comes to cream blushes. A recent viral blush trend showed that you can even ‘change’ the shape of your face by applying your blush on the top of your cheekbones as opposed to the apples of your cheeks. With this slight change, you can change a classic look to a more lifted one.

GLAMOUR-approved: The second I applied it on my skin, this blush felt instantly smooth and hydrating, which is great when it comes to blending it out. I also regularly use it as cream eyeshadow and always finish the look off by dabbing the product onto the centre of my lips. I'm a big fan of the formula and the consistency, but what I most enjoy about this blush is its versatility. Why we love it: This cream blush is perfect if you're looking to add a radiant flush of colour to your lips and cheeks. What makes this particular blush so unique and different from other products is its focus on skincare as it also contains an extra boost of vitamin E and raspberry leaf stem cell extract to prevent dryness and help keep your skin hydrated. It comes in three shades: Fleur (a light pink), Juicy (a pastel orange), and Ruby (a deep magenta). Of course, both Sheeva and Ninni agree that all of this goes out the window if you're going for a bolder look. This will be a great excuse to go for brighter shades, so have fun and see what suits you best. How to apply a cream blush? Highlight: Apply to high points of the cheeks and blend out. For a full glowy look, swipe across brow bone, centre of forehead, end of nose and cupid bows.

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According to Bobbi Brown, founder of Jones Road Beauty, applying a blush with your fingertips is a perfectly valid technique used to achieve a more natural look. She recommends using the smallest amount of product needed before gently patting the blush onto the apples of your cheeks and blending it towards your hairline. Any leftover product can be used across the nose. Cons: Many customers report that the shade is slightly darker than it appears on marketing pictures, leaning more towards a brown-ish colour instead of bright pink. Something else I like to do is sweep a little bit on the top of my nose and on my eyelids, as I find it gives that sun-kissed look without the skin damage.

Customers are saying: Goes on well on top of foundation and powder bronzer, stays well on the cheek and adds glow to the whole face, suitable for both winter and summer. Great for mature skin.

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If you have a warmer complexion, Sheeva Fallahi, Beauty Editor at LookFantastic, recommends going for warmer shades of blush, including “golden peaches and corals." On the flipside, those that have fair skin with a pink undertone would benefit from choosing “cooler pinks such as soft roses and mauves.”