Also can be seen on the illustration of the mould is the number of the registered trade mark of ‘Blanco’– 91774 Even out of the light, the white dyes and paints will naturally yellow over time. This happens because they oxidise with the air over long periods of time. Unless you can store your white shoes in a vacuum, there's little you can do to prevent this. Sunlight can cause the dazzling white of your shoes to dull over time, so store them away from any direct light. It proudly boasts of winning a silver medal in the 1889 Exposition Universelle Internationale, Paris. This was a significant World Exposition event with an astonishing 32 million visitors – the temporary Eiffel Tower was the principal attraction. A large portion of the exhibit hall within the Palace of Mechanical Industries contained Thomas Edison’s electrical inventions, including various electric lamps for use in houses. Variations of the telephone also were shown. During the Paris Exposition Europeans were exposed to the phonograph for the first time.

If you're a sneaker-head and want to avoid the dreaded crease in the toe area, you can also buy a shoe shield. This will act like a rib-cage for your shoe, helping it to keep its perfect shape and not sag or crease over time. 6. Store them properly

To keep your white shoes looking bright for as long as possible, you can buy shoe protector. This will act as a coating that prevents dirt and stains from seeping into the material.

Don't over-wash your trainers either. Excessive cleaning could fade them, or simply wear away the material. Since the at least the late 1700’s the British Army had been whitening belts and other personal equipment. For this they used a preparation made from pipe-clay – a very white clay when fired and ground. Pipe-clay was plentiful around the country and was exploited extensively for making pottery as well as clay pipes. As such, a very cheap and workaday compound. And as with many nouns it became transformed into a verb – to pipe-clay leather.