USB recording for digital channels only, recordings may be limited by broadcast copy protection (CI+). Country and channel restrictions may apply. Voices are clean, clear and well-contextualised at all times, avoiding the ‘hummy’ feeling with deep male voices or the shrillness with high-pitched female voices that so many TV sound systems suffer with.

We could spend a good few thousand words next on the myriad picture adjustments provided within Philips convoluted menu system. It really does feel like Philips has given you control over, well, everything. For the sake of everyone’s sanity, though, we’ll limit ourselves to saying that while enthusiasts may embrace and enjoy exploring the huge range of adjustments the 55OLED807 carries, it can all be a bit intimidating to more regular folk.The OLED807 retains Philips’ long-running reputation for sharpness, too. Its pictures look emphatically 4K with the set’s Ultra Resolution feature in play – and this feature now seems to cause no significant unwanted side effects, so we see no reason not to use it (we recommended avoiding it in the past). The OLED807’s extra brightness also brings out more shadow detail in dark areas than we got with the OLED806, and HD sources are upscaled with more sharpness and detail than you get from most rivals. Immerse in legendary and exclusive titles from Disney, Pixar, Marvel, Star Wars, and National Geographic available on Philips Android TVs. The 65OLED937 manages to look exceptionally sharp and detailed with both native 4K and upscaled HD footage. This feels as much a result of the TV’s exceptional contrast and light control than any simple sharpness processing, too, so there’s nothing forced or overly gritty about it. This is one area in particular, in fact, alongside a slightly more dynamic feel to HDR10 content, where the 65OLED937 seems to improve on the picture quality of Philips’ step-down OLED807 OLED range. The set’s mid-range is wide and dynamic enough to deliver even dense action scenes with authority and conviction, easily avoiding the thin, hemmed in feel you get with big movie moments on so many TVs. The power and dynamic range that delivers this impressive mid-range performance also contributes to excellent detailing; a nicely projected sound stage that seems to exist well beyond the edges of the screen; and convincing, clear vocals.

The Philips 65OLED807 is a great performer at the price point and market position sitting just below the OLED+ models in the Philips lineup. It has support for all currently used HDR formats, two full bandwidth HDMI 2.1 inputs with 4K120 support at full resolution with VRR, FreeSync and G-Sync support, a decent smart TV system and the USP of four-sided Ambilight.Crucially, outside of the spectacular but occasionally forced-looking Crystal Clear preset, there’s nothing gaudy or forced about the OLED807’s new brightness and colour achievements. The P5 processor deploys the extra capabilities of the new EX display with enough finesse and experience to ensure that it delivers nothing but positive outcomes. The biggest step up comes from its brightness. We measured a decently sustained peak light output of nearly 870 nits on a white HDR window covering 10% of the 55-inch OLED807’s screen, which is around 100 nits up on the peak light output of the OLED806. This amounts to an almost 15% increase that can be keenly felt in both small bright highlights and full-screen brightness when watching HDR sources. Smart TV app availability varies per TV model and country. For more details please visit: www.philips.com/smarttv. Philips has released something called the Philips Hue Play Gradient Light Strip, which comes in sizes for 55-inch, 65-inch, and 75-inch TVs. It effectively replicates three-sided Ambilight – though not four, which is apparently to prevent odd reflection off TV stands or soundbars by non-Philips manufacturers. We also didn’t get on with the new Ambient AI modes, especially in the way they tend to make pictures look excessively dark, leading to a loss of shadow detail, if you’re watching the TV in a dark room. So you should turn these off.

Its picture quality, meanwhile, takes a relatively aggressive approach that will win it many fans in both crowded electronics stores and living rooms – yet it also carries modes able to give you a more accurate picture if that’s your bag. Even its sound is way more powerful than that of most rivals.

Happily, the 65OLED937 sees – or rather, hears – B&W delivering significant improvements that lift the new set’s sound into truly five-star territory. Driving this new grade of panel, meanwhile, is a new version of Philips’ P5 picture engine. Previous generations of this system, which applies dozens of separate processing elements to five core picture elements (contrast, colour, motion, sharpness and source detection) have already eked out levels of peak brightness that have eluded OLED rivals. In combination with the OLED EX panel, it's quite a spectacle. It's worth noting that you can technically upgrade your current television to include Ambilight, even if it isn't a Philips TV.

You get Android TV as your smart software here, but note that it isn't Google TV – unlike Sony, Philips hasn't moved on yet. This is disappointing in terms of usability (Google TV is superior to Android TV for ease of use), but when it comes to how comprehensive the streaming support is there's little to criticise here. Last year’s Philips OLED806 was up there with the very best mid-range OLED TVs – but the OLED807 beats its predecessor in pretty much every way. So, does the Philips 65-inch OLED807 offer up the image quality goods to compete as an ‘A’ brand in today’s TV market? Let’s find out… Even LG’s gorgeous G2 series, which also uses the new EX panel and a heatsink element, doesn’t seem to push quite as far in brightness terms as the 65OLED937 – at least when it comes to classic bright HDR highlights such as glints of sunlight reflecting off metal or glass. Thanks to its combination of a beautiful metallic finish, super-thin panel design, external speaker enclosure (complete with Bowers & Wilkins’ distinctive ‘tweeter on top’) and a new and improved, four-sided version of Philips’ Ambilight technology, the 65OLED937 is arguably the most dramatic-looking ‘mainstream’ TV around today.Google Assistant is available on Philips Android TVs running on Android O (8) or higher OS version. Google Assistant is available in selected languages and countries.