The brand is now so iconic it is used on a range of other carefully selected products including Carex handwash, ice lollies, clothing, jigsaw puzzles and scented candles. In 2012, Swizzels Matlow launched "Drumstick Squashies", foam-like chewy sweets with the same flavour as the Drumstick lolly. A private limited company, Swizzels relocated northwards from London to Derbyshire in 1940 and remains at the site in New Mills to this day. a b c d Swizzels Matlow Limited Annual report and financial statements for the year ended 31 December 2019 (PDF) (Report).

Parma Violets are disc-shaped sweets similar to Fizzers but all lilac coloured with an almost 'scenty' taste and no fizziness.Over the years, the sweets have been customised for royal occasions such as weddings, jubilees, births and birthdays. One of the most creative and revered brand in the world of confectionery, Swizzels have been putting smiles on faces through their awe-inspiring treats since 1928. If you are attempting to access this site using an anonymous Private/Proxy network, please disable that and try accessing site again. When at room temperature or slightly chilled, the candy is hard and has a brittle texture which fizzes when chewed on!

You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens.Over the years, the company has consistently invested in their facilities and grown with their success.

We are best known as the inventors of Love Hearts, Drumstick, Parma Violets, Fizzers and Refreshers bars which have all been enjoyed for generations around the world.The talented inventors at our Derbyshire factory are still creating brand new jellies, chews, lollies and other sweets for you to enjoy and share. The vision in 2012 was to double the size of the business by 2020 and we nearly achieved that when the pandemic came along. My late father, Michael, took over in 1975 and ran the business with his brothers Anthony and Brian, alongside Trevor and Adrian Matlow, the sons of Alfred and Maurice,' says Jeremy, who became managing director in 2012. They built a small factory in east London in 1928 and became known as Matlow Brothers, producing jellies and chews. Filled with plenty of tangy flavour to sink your teeth into, Swizzels Refreshers are a favourite of chewy connoisseurs.

People around the business often come up with the sayings and we always keep them child-friendly,' says Jeremy.They are officially named New Refreshers, to avoid trademark confusion with Barratt's compressed tablet Refreshers sweet. From Giant Fizzers Rolls to bulk bags of individual rolls and inclusion in various Swizzels multipacks and mixes, there a re plenty of ways to offer this Swizzels classic. The iconic building, which wouldn't look amiss as a chocolate factory owned by Willie Wonka, had most recently been used to make wicks for miners’ lamps. Adding these to your shelves will certainly turn heads and will also be an effective impulse line, too.